SEO is a term thrown around in the world of internet marketing that many still seem to have trouble wrapping their heads around. In many ways it has been unethically touted as some “magic bullet’ business in a box method while simultaneously being portrayed as some mystical power that only those with privileged knowledge can wield. It is because these misconceptions many hearing practices still lack respect and devalue SEO as a vital part of their overall marketing strategy. This applies for small, mid-sized and large practices.
As each day passes more people are using their tablets and smart phones to browse the web. As a result of this it has become even more important to ensure that your website works as efficiently as possible across multiple platforms. Responsive design has become a staple in modern design in the last two years and will continue to grow in its popularity and necessity.
With 67 percent of the online community more likely to purchase from a “mobile-friendly” website, it is only a matter of time before mobile Internet usage overtakes desktop search. That being said, any company that relies heavily on SEO would be wise to make this transition sooner rather than later.
Back in the day, if you wanted to get your website ranking highly in search engines all you had to do was cram the pages of your site with as many “relevant” keywords as possible. I’m sure many of you who are reading this still assume that this form of “SEO” still holds weight today but you couldn’t be more misguided. While keywords still play an important role in ranking, the game has very much changed on how they should be incorporated onto your web pages.
It has been a few weeks since Google released its latest round of updates to its ranking algorithms and I felt it necessary to explain what these updates are and how they affect your website. While many clients try to steer clear of the technical jargon that is associated with search engine optimization it is in their best interests to have somewhat of an understanding on how the landscape of search is changing and becoming more refined as time goes by.
Much of what I am about to share with you will have long term effects on your website and should be taken seriously as there will be significant ranking and traffic changes for many websites.
Many business owners aspiring for high search engine placement fail to realize that the most important aspects of optimizing their website actually takes place off site. I know this may sound counterproductive but with so many SEO companies trying to manipulate search engine results in the past, Google and other major search engines now determine the value and importance of sites based on links they receive from other sites.
That being said, Off Site Search Engine Optimization is accomplished from sources other than your site. This is achieved “off the pages” of your website to increase search engine performance for target keywords that are related to your “on page” content and the keywords that exist in off site direct links.
High search engine rankings are not achieved without some form of quality link building. Link Building is an off site search engine optimization strategy that your seo specialist should implement for your website.
Search Engine Optimization can be broken down into two types of SEO techniques that ultimately determine where you stand with the search engines. There is On-Site SEO and Off-Site SEO. On Site Search Engine Optimization specifically relates to what can be done on your website’s page content to maximize the performance of your target keywords in search engine results.
To put it plainly, its focusing strictly on the SEO factors of JUST your website. This involves the editing and optimization of your site so that search engines can direct a user to the relevant content on your website pages for a particular keyword or keyword phrase they have searched.
On site search engine optimization involves you or your seo specialist paying very close attention to the structure of your site and looking very closely at the nature and quality of your content. Search engines apply a lot of weight to the structure of a website and the more relevant your information is in relation to your targeted keywords or key phrases the better.
It has become pretty clear at this point that you need your website at the top of search engine results (seo listings) to effectively promote your business online. This is even more prevalent when statistics show that 75% of search users rarely scroll past the first page of search engine results.
Your practice needs more than just an online presence. It needs to have a profile that delivers high ranking seo listings that define and fulfill your business objectives and enhance your clinic’s reputation. This leads to an increase in traffic which ultimately generates sales thus providing a real return on your investment
If your current marketing or seo company is not driving your site to the top of these search engine listings you can rest assured that your competitors are enjoying top billing and the associated advantages that come with it.