For 20 years, AudiologyDesign has been helping the hearing healthcare community grow patient leads online through digital marketing. We specialize in Search Engine Optimization (SEO) and content to get YOUR site listed on the top of search results!
SEO is a term thrown around in the world of internet marketing that many still seem to have trouble wrapping their heads around. In many ways it has been unethically touted as some “magic bullet’ business in a box method while simultaneously being portrayed as some mystical power that only those with privileged knowledge can wield. It is because these misconceptions many hearing practices still lack respect and devalue SEO as a vital part of their overall marketing strategy. This applies for small, mid-sized and large practices.
Search Engine Optimization can be broken down into two types of SEO techniques that ultimately determine where you stand with the search engines. There is On-Site SEO and Off-Site SEO. On Site Search Engine Optimization specifically relates to what can be done on your website’s page content to maximize the performance of your target keywords in search engine results.
To put it plainly, its focusing strictly on the SEO factors of JUST your website. This involves the editing and optimization of your site so that search engines can direct a user to the relevant content on your website pages for a particular keyword or keyword phrase they have searched.
On site search engine optimization involves you or your seo specialist paying very close attention to the structure of your site and looking very closely at the nature and quality of your content. Search engines apply a lot of weight to the structure of a website and the more relevant your information is in relation to your targeted keywords or key phrases the better.