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AudiologyDesign

How to Nurture Patient Relationships with Direct Mail

By | Practice Marketing | No Comments

Despite all of the advances in digital marketing, direct mail still remains more important than ever. It’s an effective way to cut through digital noise and create a memorable touchpoint with both new and existing patients. Sending someone a piece of physical communication in tandem with online efforts is a great way to establish authority and build trust with your brand. Read More

Why You Should Leverage Facebook Ads To Promote Your Next Office Event

By | Practice Marketing | No Comments

Events are an excellent way to connect with your community, build interest in new products, and help convert new leads to patients. Planning an event, however, is no small feat. If you and your staff are spending the time and energy, your efforts should be well-rewarded with new patient leads. 

The key to any successful event is, of course, getting patients interested in your services to show up! In this post, we’ll cover the benefits of in-office events and why Facebook ads can be a great way to boost your event attendance. Read More

How to Deal With Spam and Marketing Scams

By | Uncategorized | No Comments

Have you ever received an onslaught of robocalls “attempting to reach you about your car’s extended warranty?” Similarly, email spam and marketing scams have become a pesky, unavoidable part of life on the internet. 

While you can typically just throw away and ignore spam, it can be a frustrating drain on your time. There’s nothing more discouraging than opening up your email to see a slew of spam burying your qualified patient leads. Read More

4 Myths About Google Ads Debunked

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Pay-per-click (PPC) ads are a huge component of digital marketing. With Google dominating over 90% of the search engine market, it’s no surprise Google Ads is one of the most popular PPC platforms. Its popularity, however, should not be confused with simplicity: Without the right expertise, Google Ads can be a challenging world to navigate. Read More