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AudiologyDesign

Understanding UX Website Design and Why It’s Important for Your Practice

By | Design | No Comments

Making decisions about healthcare can be an emotional process for patients. The complicated web of information online often leaves patients unsure about what is relevant to their needs. Add in the confusing policies, paperwork and processes sometimes associated with healthcare, and patients might already feel overwhelmed before they make it to a provider’s office.  Read More

Google Ad Updates

A Big Change is Coming to Google Search Ads: Here’s What It Means For Campaign Performance

By | Search Engine Marketing | No Comments

Since launching in 2000, Google Ads has evolved into a powerful marketing tool used by advertisers across many industries. With roughly 1.75 million hearing-related searches conducted monthly, Google search ads are a great way for hearing professionals to connect with potential patients searching for care.

Now, Google is making one of the biggest changes to their advertising platform in over 20 years. Starting on June 30 of this year, Google will sunset their Expanded Text Ad (ETA) format for a new, Responsive Search Ad (RSA) format.  Read More

5 Social Media Trends in the Hearing Healthcare Community

By | Practice Marketing | No Comments

These days, patients of all ages are turning to social media for healthcare information and to share their experiences. As a result, popular social platforms have become valuable tools for healthcare professionals, including those in the hearing industry. However, the more people that share content, the harder it is to cut through the noise and reach the right patient audience.

A great strategy for creating stand-out content is to leverage social media trends. In this post, we’re sharing five of the latest trends we’ve seen on the hearing healthcare side of social media. Read More

How to Connect More Patients to Your Practice With Google Search Ads

By | Search Engine Marketing | No Comments

Paid advertising is a major aspect of digital marketing strategy, especially within the hearing industry. There are roughly 1.75 million hearing-related searches conducted monthly, and 73% of consumers turn to search engines to research healthcare and treatment. If you’re looking to boost your practice’s visibility and reach patients searching for your services, Google Search Ads is a great tool.

In this post, we’ll explain the benefits of Google Search Ads and provide some tips for building successful campaigns.  Read More

#WHYWEREHEAR: MEGHAN’S HEARING LOSS AWARENESS STORY

By | AudiologyDesign News | No Comments

At AudiologyDesign, we’re passionate about the hearing industry because many of us have our own experiences with hearing loss. It’s why we love helping connect patients to hearing professionals.

Our Director of Business Development, Meghan Pendley, continues our #WhyWereHear series by sharing her appreciation for hearing loss awareness after 10 years in the industry: Read More