According to market research, 77% of patients begin their healthcare journey with search engines, making it one of the most significant channels for healthcare providers. But with so many businesses competing for visibility in organic search results, it can be challenging to stand out. Read More
Companies across industries have turned to the Internet to generate more leads for their business. Despite the rise in online marketing, research shows that many companies are too slow to effectively convert leads generated from their efforts. According to data collected by Inside Sales, over 57% of companies take a week or more to call back. Read More
Marketing is essential for practice growth. A well-executed strategy keeps your appointment calendar full while building a positive reputation among prospective patients. However, managing marketing on your own takes up a lot of time and resources. A good marketing partner can oversee your strategy and drive patient leads so you can stay focused on running your practice.
Whether you’re looking for someone to help with a one-off campaign or overhaul your entire website and marketing strategy, this post highlights some key things to consider when choosing a partner.
Online reviews greatly influence a patient’s decision-making process. When determining who to trust with their healthcare, a lack of reviews could be the deciding factor between you and a competitor.
In this blog post, we will explore why online reputation matters for hearing healthcare professionals and how to attract more patients with online reviews.
How do you find products and services in your area? Whether you’re looking for a place to eat, get your car fixed or stock up on pet supplies, you’ll most likely begin your research online. In fact, a recent Hubspot study showed that 97% of people learn more about local businesses online than anywhere else.
Cincinnati, Ohio (April 17, 2023) – AudiologyDesign, the hearing healthcare industry’s leading digital marketing provider, now offers Local Listings Management as an independent service. Previously only available to premium subscribers, clinics can now opt-in to Local Listing Management as an “a la carte” option to enhance their digital marketing strategy. The service also offers more robust features and has been enhanced to keep pace with industry best practices. Read More
A robust digital marketing strategy is essential for any business, and hearing practices are no exception. SEO is an invaluable component of digital marketing because it attracts relevant traffic to your website, increases your online visibility and gives you a competitive edge within your local market.
The world of PPC advertising can feel complex and overwhelming. With so many options to choose from – plus constant changes to digital platforms and algorithms – it can be difficult to understand the strategy behind a successful ad campaign. Read More
Hosting an event is a fantastic way to attract new patients and build stronger relationships with your existing base. The key to any successful event is, of course, getting people to show up! In this post, we’ll cover the benefits of in-office events and how you can use digital marketing tactics to garner more in-person attendees. Read More
A new year means new goals and, ideally, new patient leads! Growing leads requires an enhanced digital strategy, but choosing the right initiatives to pursue can be overwhelming. Digital marketing is a fast-paced industry, and there are a variety of options for reaching new patients. Read More