As Facebook has grown over the years into a rich platform for marketers and clinics to advertise and promote their services, it has segmented into three separate pathways for promotion.
So what is the difference between the three pathways: regular posts, boosted posts, and Facebook ads? Read More
We recently welcomed Amanda Rose to AudiologyDesign as our Sales & Marketing Specialist. Amanda is passionate about helping others and has several years of experience in digital marketing consulting and account management within the hearing industry. When she’s not focusing on digital marketing strategies, you can find Amanda at a local music venue or on the roller derby track as her alter ego; Gnarley Quinn.
Click here to learn more about our ‘Roller Derby Queen’ and the rest of our very unique team.
For you and your practice, a valuable part of your brand is your domain name. (AudiologyDesign’s domain name is audiologydesign.com, for example.) It’s how your clients find you online and changes to that domain name can cause big headaches and might mean lost patients.
Unfortunately, there are scammers who are banking on the fact that you might pay a lot of money to protect that domain or to get it back if you were to lose it. Knowing how to tell these scams apart from legitimate domain requests could save you a lot of time and money! Read More
As you’ve heard from us before, interacting with patients who review you negatively online can have a very positive impact. In fact, polls show that 95 percent of unhappy consumers will return if you respond to their review.
But how should you respond? Read More
Geo-fencing is a digital marketing strategy that involves location-based mobile advertising. Businesses can draw a digital “fence” around a specific location, and as users pass through the fence, they are flagged by the GPS and can be served advertisements tailored to them across the web and through mobile apps. Read More
Search Engine Optimization (SEO) is an important digital marketing strategy to help potential patients discover your business online. Creating initial static content on your website isn’t where content creation stops. We encourage you to use unique posts for your blog on a regular basis to help you rank in search. Read More
Saskatoon Hearing and Audiology is a brand new clinic that came to us in preparation of opening their doors. They were looking to build their digital foundation, establish their online reputation and generate quality leads from their website. Read More
BluePrint Solutions has partnered with AudiologyDesign to provide the following integrations for your digital marketing services and office management software. Read More
Recently acquired, Port Credit Audiology & Hearing Aid Clinic was seeking to rebuild their brand, enhance their online reputation and generate quality leads via digital marketing efforts that deliver a solid and quantifiable return on investment. Read More
Content is an incredibly powerful marketing tool for your practice and brand, but great content takes time and effort. It means careful research on a particular topic, drafting your thoughts and ensuring it is optimized properly for the web. Read More
Consumer decision making has changed. Online reviews have become increasingly important for all consumer-facing companies, expanding from traditionally reviewed businesses like restaurants and movie theaters to include healthcare practices like yours.
Do you know what consumers are saying about you? Find out by clicking the link below to check your review scores online and download a FREE report. This is the first step in understanding how your business is perceived. Read More
Save some trees this Earth Day (and every day) by utilizing your most important digital asset – your website!
Keep practice resources on your website in a downloadable .pdf format. Some ideas:
AudiologyDesign clients: Have assets you’d like to upload? Submit a ticket here.
