Search engine optimization (SEO) might seem straightforward at first glance, but it’s a marketing strategy that’s in a constant state of evolution. Algorithm updates, changes in consumer behavior, and growing competition make SEO one of the more complicated elements of digital marketing to leverage. Read More
At AudiologyDesign, we’re passionate about the hearing industry because many of us have our own experiences with hearing loss. It’s why we love helping connect patients to hearing professionals.
Our Website Developer, Jonathan Brou, continues our #WhyWereHear series with a story about his own hearing loss journey: Read More
Events are an excellent way to connect with your community, build interest in new products, and help convert new leads to patients. Planning an event, however, is no small feat. If you and your staff are spending the time and energy, your efforts should be well-rewarded with new patient leads.
The key to any successful event is, of course, getting patients interested in your services to show up! In this post, we’ll cover the benefits of in-office events and why Facebook ads can be a great way to boost your event attendance. Read More
At AudiologyDesign, we’re passionate about the hearing industry because many of us have our own experiences with hearing loss. It’s why we love helping connect patients to hearing professionals.
Our Marketing Manager, Amanda Rose, continues our #WhyWereHear series with a story about how working in the hearing industry made her more aware of her own hearing health: Read More
Have you ever received an onslaught of robocalls “attempting to reach you about your car’s extended warranty?” Similarly, email spam and marketing scams have become a pesky, unavoidable part of life on the internet.
While you can typically just throw away and ignore spam, it can be a frustrating drain on your time. There’s nothing more discouraging than opening up your email to see a slew of spam burying your qualified patient leads. Read More
At AudiologyDesign, we’re passionate about the hearing industry because many of us have our own experiences with hearing loss. It’s why we love helping connect patients to hearing professionals.
Our President, Kevin Havens, continues our #WhyWereHear series with a story about his father’s hearing journey: Read More
Pay-per-click (PPC) ads are a huge component of digital marketing. With Google dominating over 90% of the search engine market, it’s no surprise Google Ads is one of the most popular PPC platforms. Its popularity, however, should not be confused with simplicity: Without the right expertise, Google Ads can be a challenging world to navigate. Read More
At AudiologyDesign, hearing loss awareness isn’t just a part of the job, it’s personal. We’re passionate about connecting people to practices because we’re driven by our own experiences. That’s #WhyWereHear.
Our Product Management Director, Rachael Edens, learned the positive impact of great hearing care through her niece’s journey: Read More
It’s no secret that social media posts are key to getting more eyes on your practice. While you already know you should be posting regularly, you might be wondering what kinds of posts you should create. The truth is, all content (from videos to infographics to articles) serves a purpose and can benefit your marketing in different ways. The key is discovering which mix works best for you and your audience.
To help, let’s explore the different types of social media content and how they can enhance your online presence. Read More
You’ve heard the conventional wisdom, “all great relationships are built on trust.” This is just as true for hearing aid practitioners and their current and prospective patients.
But how can practitioners build trust and establish authority? While you already possess the knowledge and expertise necessary to do so, communicating your value and proving yourself to be an authority can feel daunting. Read More
Online appointment scheduling is a software integration built into digital properties that allows for patients to book appointments through a practice’s website or landing pages instead of by phone or in person.
Studies have shown that 70% of users prefer online scheduling availability when booking healthcare appointments. This means that it’s crucial for your hearing healthcare practice to provide online appointment scheduling as an option for your patients. Read More
The terms “traditional marketing” and “digital marketing” are thrown around a lot in marketing conversations these days. Many agencies tend to be exclusive to servicing one form or the other and oftentimes this results in competition between the two and disparate marketing efforts that aren’t cohesive. This can often be a challenge for hearing industry professionals to navigate, leaving them to wonder, where should they be investing their marketing dollars?
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