PAUL DYBALA JOINS AUDIOLOGYDESIGN AS PARTNER AND VICE PRESIDENT OF STRATEGY

By | AudiologyDesign News | One Comment

Cincinnati, Ohio, July 23, 2019 – Paul Dybala, Ph.D., former president of Healthy Hearing (healthyhearing.com), has joined AudiologyDesign, the hearing industry’s leading provider of digital marketing services, as a Partner and Vice President of Strategy. Dr. Dybala’s role will focus on maximizing quality patient leads to provide enhanced value to clients and partners. Read More

What to Do When You Move Your Practice

By | Local SEO, Practice Marketing, Search Engine Optimization | No Comments

Whether your clinic is moving down the street or across the state, we know there will be hundreds of things for you to take care of, like outfitting your new space and updating your address with vendors and state officials. Not to mention informing your patients that you’ve moved, and updating your marketing materials with the new address!

With so much on your plate, we want to simplify one aspect of your move: updating your online presence. Below are the three steps you’ll need to follow in order to make the move as smooth as possible in the digital arena. Read More

Local Listings Help SEO

How to Claim Your Google My Business Listing and Why It’s Important

By | Search Engine Optimization | No Comments

Claiming your business with Google is an essential step to managing your online reputation, which helps prospective patients find your business and make informed decisions about where to go for their healthcare. It’s also one way to get your business information onto Google Maps, which is increasingly important for helping customers find you. Read More

Google Partner Badge

What it Means to Be a Google Partner and Why You Should Look for the Badge

By | Practice Marketing, Search Engine Marketing | No Comments

Capturing leads on Google search should be an important piece of your marketing strategy. Increasingly, potential patients are turning to Google search to research hearing loss and find a local provider to meet their needs.

But who has time to run Google Ads campaigns and manage a business? Agencies like AudiologyDesign can help manage your Google search campaign, to leave you time to do what you do best: see patients. Read More

Introducing Amanda Rose, Sales & Marketing Specialist

By | AudiologyDesign News | No Comments

We recently welcomed Amanda Rose to AudiologyDesign as our Sales & Marketing Specialist. Amanda is passionate about helping others and has several years of experience in digital marketing consulting and account management within the hearing industry. When she’s not focusing on digital marketing strategies, you can find Amanda at a local music venue or on the roller derby track as her alter ego; Gnarley Quinn.

Click here to learn more about our ‘Roller Derby Queen’ and the rest of our very unique team.

How to Spot a Domain Registration Scam

By | Practice Marketing | No Comments

For you and your practice, a valuable part of your brand is your domain name. (AudiologyDesign’s domain name is audiologydesign.com, for example.) It’s how your clients find you online and changes to that domain name can cause big headaches and might mean lost patients.

Unfortunately, there are scammers who are banking on the fact that you might pay a lot of money to protect that domain or to get it back if you were to lose it. Knowing how to tell these scams apart from legitimate domain requests could save you a lot of time and money! Read More

Geo-Fencing in Advertising: What is it and what are the pros and cons?

By | Practice Marketing, Search Engine Marketing, Technology | No Comments

What is geo-fencing?

Geo-fencing is a digital marketing strategy that involves location-based mobile advertising. Businesses can draw a digital “fence” around a specific location, and as users pass through the fence, they are flagged by the GPS and can be served advertisements tailored to them across the web and through mobile apps. Read More