Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.
Google Ads and Facebook Ads (provided by Meta Platforms Inc.) account for 44.8% of ad spend in the US, making them the dominant players in the paid advertising market. As a result, the two are often compared and contrasted as advertisers decide which platform is best for their needs and budgets.
The hearing healthcare marketing landscape is more competitive than ever. As a hearing professional, you are no longer competing based on your quality of hearing care alone. You’re also competing for local visibility and reach online.
The hearing healthcare marketing landscape is constantly evolving, shaped by technology, algorithm updates and changing patient expectations. Staying competitive in 2024 requires understanding current marketing trends and how to best leverage them for your audience and market.
Healthcare has become increasingly digitized thanks to technology like telehealth, patient portals, apps and more. Online hearing screenings are another piece of the evolving digital healthcare landscape and can be valuable tools for connecting with patients and growing your practice.
Having an accessible website ensures all people seeking hearing healthcare can easily find and read about your services. It’s not just better for patients but better for your practice overall.
Online patient reviews are a critical piece of digital marketing. Collecting reviews helps improve your visibility and supports search engine optimization (SEO). Patient reviews allow you to see your practice from a fresh perspective and can help you glean valuable insights into ways to improve your services.
According to market research, 77% of patients begin their healthcare journey with search engines, making it one of the most significant channels for healthcare providers. But with so many businesses competing for visibility in organic search results, it can be challenging to stand out.
Companies across industries have turned to the Internet to generate more leads for their business. Despite the rise in online marketing, research shows that many companies are too slow to effectively convert leads generated from their efforts. According to data collected by Inside Sales, over 57% of companies take a week or more to call […]
Marketing is essential for practice growth. A well-executed strategy keeps your appointment calendar full while building a positive reputation among prospective patients. However, managing marketing on your own takes up a lot of time and resources. A good marketing partner can oversee your strategy and drive patient leads so you can stay focused on running […]
Online reviews greatly influence a patient’s decision-making process. When determining who to trust with their healthcare, a lack of reviews could be the deciding factor between you and a competitor. In this blog post, we will explore why online reputation matters for hearing healthcare professionals and how to attract more patients with online reviews.