#Whywerehere: Amanda’s Hearing Loss Awareness Story

By | Uncategorized | No Comments

At AudiologyDesign, we’re passionate about the hearing industry because many of us have our own experiences with hearing loss. It’s why we love helping connect patients to hearing professionals.

Our Marketing Manager, Amanda Rose, continues our #WhyWereHear series with a story about how working in the hearing industry made her more aware of her own hearing health: Read More

How to Deal With Spam and Marketing Scams

By | Uncategorized | No Comments

Have you ever received an onslaught of robocalls “attempting to reach you about your car’s extended warranty?” Similarly, email spam and marketing scams have become a pesky, unavoidable part of life on the internet. 

While you can typically just throw away and ignore spam, it can be a frustrating drain on your time. There’s nothing more discouraging than opening up your email to see a slew of spam burying your qualified patient leads. Read More

4 Myths About Google Ads Debunked

By | Uncategorized | No Comments

Pay-per-click (PPC) ads are a huge component of digital marketing. With Google dominating over 90% of the search engine market, it’s no surprise Google Ads is one of the most popular PPC platforms. Its popularity, however, should not be confused with simplicity: Without the right expertise, Google Ads can be a challenging world to navigate. Read More

What Should You Be Posting on Social Media?

By | Practice Marketing | No Comments

It’s no secret that social media posts are key to getting more eyes on your practice. While you already know you should be posting regularly, you might be wondering what kinds of posts you should create. The truth is, all content (from videos to infographics to articles) serves a purpose and can benefit your marketing in different ways. The key is discovering which mix works best for you and your audience. 

To help, let’s explore the different types of social media content and how they can enhance your online presence. Read More

How to Leverage Written Content to Boost Authority for Your Hearing Aid Practice

By | Local SEO, Search Engine Optimization | No Comments

You’ve heard the conventional wisdom, “all great relationships are built on trust.” This is just as true for hearing aid practitioners and their current and prospective patients.

But how can practitioners build trust and establish authority? While you already possess the knowledge and expertise necessary to do so, communicating your value and proving yourself to be an authority can feel daunting.  Read More

Why Your Practice Should Offer Online Scheduling

By | Practice Marketing | No Comments

Online appointment scheduling is a software integration built into digital properties that allows for patients to book appointments through a practice’s website or landing pages instead of by phone or in person.

Studies have shown that 70% of users prefer online scheduling availability when booking healthcare appointments. This means that it’s crucial for your hearing healthcare practice to provide online appointment scheduling as an option for your patients.  Read More

Traditional vs. Digital Marketing in the Hearing Industry

By | Practice Marketing | No Comments

The terms “traditional marketing” and “digital marketing” are thrown around a lot in marketing conversations these days. Many agencies tend to be exclusive to servicing one form or the other and oftentimes this results in competition between the two and disparate marketing efforts that aren’t cohesive. This can often be a challenge for hearing industry professionals to navigate, leaving them to wonder, where should they be investing their marketing dollars?

Read More

AudiologyDesign is Now Offering Direct Mail Services

By | AudiologyDesign News | No Comments

Cincinnati, Ohio (March 1, 2021) – AudiologyDesign, the leading digital marketing provider for the hearing healthcare profession, is adding direct mail marketing services – enhancing their capabilities to positively influence the patient journey for Audiology and hearing aid clinics.

Direct mail services will complement and integrate with AudiologyDesign’s array of digital marketing tactics to increase quality patient leads and appointments. Read More

DRIP Campaigns: What are they & how can they help your practice receive more reviews?

By | Practice Marketing | No Comments

Generally, drip marketing campaigns revolve around the concept of multiple automated touchpoints that are sent to audience members on a scheduled basis and follow-ups are dependent on specific triggering events. These campaigns can be executed in many ways, but some of the most common forms are through automated Drip Email and Drip SMS (text) efforts. Read More

How We’re Helping to Ensure Your Website is Accessible for All Users

By | Design, Local SEO, Search Engine Optimization | No Comments

Including accessibility features in your website is important so that all users have easy access to the information you are providing. Technically, the regulatory standards for ADA compliance regarding websites have not been clearly defined in law at this point in time. However, there are measures that we take to ensure users with certain impairments are provided a more optimal user experience. Read More