Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to get search engines to crawl your website and to entice online users to find your business. The key to utilizing content marketing is by cultivating innovative and dynamic pieces to keep your audience engaged with your site.
Ready to step up your content game? Consider the following ideas.
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Social media networks are amazing in more ways than one. They’re the perfect platforms for networking, building brand awareness and driving traffic to your website, but it can sometimes be difficult to decide exactly which networks are right for your specific business.
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Tips for Setting up Your Practice YouTube Channel
Videos are the preferred medium for many different online search queries, so utilizing quality video content that is relevant to your target audience is important in expanding your online reach. YouTube is now one of the top five search engines in the world and it’s important your practice has a presence on this platform.
How to set up a YouTube channel:
The layout of your website’s homepage is an important factor in ensuring users stay on your site and find the desired information. A common design question that arises is whether scrolling on a website’s homepage is a beneficial design practice, or if it is better to keep all information at the top of the page or “above the fold.”
Today, Google announced another search algorithm update that favors mobile-friendly websites. According to Google, this will “increase the effect of the [mobile-friendly] ranking signal.” Our records indicate that your website is not up to date for these changes. We encourage you to contact our team to learn how you can take advantage of the mobile-friendly benefits. Read More
Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to get search engines to crawl your website and to entice online users to find your business. The key to utilizing content marketing is by cultivating innovative and dynamic pieces to keep your audience engaged with your site. Read More
Claiming your local business listings is a simple and effective tactic for boosting the visibility of your practice online. As a local specialist, it is important for prospective patients to be able to find your business wherever they may be searching. While having a website and general online presence is a great first step, claiming your local business listings gives your practice an extra boost to get in front of a targeted local audience. Read More
Reading through a negative review of your practice is not a pleasant experience. While you may feel you are providing excellent patient service, not everyone will agree with how you run your practice or your approach as a specialist. It can be tempting to type up a rushed, defensive response for yourself and your practice, but there are a few things you should consider before you hit send. Read More
Microsoft announced January 12 they are ending the support for Internet Explorer 9 and 10. Users of these browsers will be sent a “ping” asking them to upgrade their browsers to Internet Explorer 11 through what Microsoft is calling the “End of Life” patch. The “End of Life” patch means the older Internet Explorer versions will no longer receive regular technical support and security fixes. Read More
When it comes to businesses competing for space on the first page of top search engines like Google and Bing, competition can be fierce. In order to make sure your practice is seen by your target audience, it is important to claim as much real estate as possible, especially if you are in a highly competitive market. Pay-per-click advertising can be a nice compliment to your organic search engine optimization (SEO) strategy. Read More
When looking for a hearing specialist, people often turn to friends and family for recommendations before seeking a practice on their own. Word-of-mouth is an essential marketing tool for any practice, but it is important to establish a professional and recognizable brand to attract prospective patients. Read More
So your online marketing is working and your website is bringing in calls from prospective patients; but what steps should you take to ensure they book an appointment or to increase patient appointments overall?
The sales process has many important steps and closing the deal is one of them. It’s the part of the process that will determine whether a patient makes an appointment with you or a hearing healthcare professional down the road. Read More
