Reviews have become a new form of PR in the business world. It’s the new word of mouth. In fact, more than 80% of consumers read reviews prior to visiting a business or using a service, and 40% only pay attention to the reviews that were left in the past two weeks. Read More
Google dominates the search market, with experts estimating that as much as 90% of all search traffic comes through Google’s search engine. With that level of consumer adoption, Google has become increasingly important for hearing clinics looking for exposure online.
The search giant has many different tools, which can be confusing to try to navigate. Below we’ve included an explanation of what each tool is, and advice on which you should sign up for. Read More
Cincinnati, Ohio, July 23, 2019 – Paul Dybala, Ph.D., former president of Healthy Hearing (healthyhearing.com), has joined AudiologyDesign, the hearing industry’s leading provider of digital marketing services, as a Partner and Vice President of Strategy. Dr. Dybala’s role will focus on maximizing quality patient leads to provide enhanced value to clients and partners. Read More
Whether your clinic is moving down the street or across the state, we know there will be hundreds of things for you to take care of, like outfitting your new space and updating your address with vendors and state officials. Not to mention informing your patients that you’ve moved, and updating your marketing materials with the new address!
With so much on your plate, we want to simplify one aspect of your move: updating your online presence. Below are the three steps you’ll need to follow in order to make the move as smooth as possible in the digital arena. Read More
With 62 percent of adults age 50+ on the platform, Facebook has become an increasingly important marketing tool for successful hearing industry practices. But it’s no longer enough to just be present–you need to make a good impression on potential patients who are researching you. Read More
Claiming your business with Google is an essential step to managing your online reputation, which helps prospective patients find your business and make informed decisions about where to go for their healthcare. It’s also one way to get your business information onto Google Maps, which is increasingly important for helping customers find you. Read More
Capturing leads on Google search should be an important piece of your marketing strategy. Increasingly, potential patients are turning to Google search to research hearing loss and find a local provider to meet their needs.
But who has time to run Google Ads campaigns and manage a business? Agencies like AudiologyDesign can help manage your Google search campaign, to leave you time to do what you do best: see patients. Read More
For 20 years, AudiologyDesign has been helping the hearing healthcare community grow patient leads online through digital marketing. We specialize in Search Engine Optimization (SEO) and content to get YOUR site listed on the top of search results!
As Facebook has grown over the years into a rich platform for marketers and clinics to advertise and promote their services, it has segmented into three separate pathways for promotion.
So what is the difference between the three pathways: regular posts, boosted posts, and Facebook ads? Read More
We recently welcomed Amanda Rose to AudiologyDesign as our Sales & Marketing Specialist. Amanda is passionate about helping others and has several years of experience in digital marketing consulting and account management within the hearing industry. When she’s not focusing on digital marketing strategies, you can find Amanda at a local music venue or on the roller derby track as her alter ego; Gnarley Quinn.
Click here to learn more about our ‘Roller Derby Queen’ and the rest of our very unique team.
For you and your practice, a valuable part of your brand is your domain name. (AudiologyDesign’s domain name is audiologydesign.com, for example.) It’s how your clients find you online and changes to that domain name can cause big headaches and might mean lost patients.
Unfortunately, there are scammers who are banking on the fact that you might pay a lot of money to protect that domain or to get it back if you were to lose it. Knowing how to tell these scams apart from legitimate domain requests could save you a lot of time and money! Read More