West Family Hearing opened their practice in 2017 and approached AudiologyDesign with the goal of establishing an online presence to fuel new patient growth. They wanted to create a professional website that highlighted their unique value proposition and key differentiators to prospective patients. It was important their site incorporated their new logo and branding, as well as captured the family-friendly, local feel of their practice and the Pacific Northwest. AudiologyDesign achieved these goals by designing a website and social media profiles that utilized their new color palette, area-specific photography and creating a site that was content-rich and user-friendly.
The layout of your website’s homepage is an important factor in ensuring users stay on your site and find the desired information. A common design question that arises is whether scrolling on a website’s homepage is a beneficial design practice, or if it is better to keep all information at the top of the page or “above the fold.”
When looking for a hearing specialist, people often turn to friends and family for recommendations before seeking a practice on their own. Word-of-mouth is an essential marketing tool for any practice, but it is important to establish a professional and recognizable brand to attract prospective patients. Read More