Practice Marketing

Hosting an event is a fantastic way to attract new patients and build stronger relationships with your existing base. The key to any successful event is, of course, getting people to show up! In this post, we’ll cover the benefits of in-office events and how you can use digital marketing tactics to garner more in-person attendees.  Read More

A new year means new goals and, ideally, new patient leads! Growing leads requires an enhanced digital strategy, but choosing the right initiatives to pursue can be overwhelming. Digital marketing is a fast-paced industry, and there are a variety of options for reaching new patients.  Read More

The year is winding down, which means it’s time to roll out your holiday marketing strategy! The holidays are a wonderful time to get creative with your marketing initiatives, connect more personally with patients and capture more leads before the end of the year. In this post, we share six ways to channel some holiday cheer into your marketing. Read More

As a hearing healthcare professional, your primary goal is to help people. To help others effectively, you need to deliver a high-quality patient experience that builds trust in your practice and fosters a strong patient-provider relationship. This is equally important within your digital spaces as it is in person. Read More

The internet has transformed the way people connect with healthcare providers. Despite the growing digital landscape, inbound phone calls still play a major role in the patient journey. According to a study by Sequence, 88% of healthcare appointments are still booked over the phone. Read More

These days, patients of all ages are turning to social media for healthcare information and to share their experiences. As a result, popular social platforms have become valuable tools for healthcare professionals, including those in the hearing industry. However, the more people that share content, the harder it is to cut through the noise and reach the right patient audience.

A great strategy for creating stand-out content is to leverage social media trends. In this post, we’re sharing five of the latest trends we’ve seen on the hearing healthcare side of social media. Read More

The end of the year is a great time for reflection. When it comes to your practice’s marketing goals, taking stock of what worked and what didn’t throughout the previous year can be helpful as you start to plan your strategy for 2022. Read More

Events are an excellent way to connect with your community, build interest in new products, and help convert new leads to patients. Planning an event, however, is no small feat. If you and your staff are spending the time and energy, your efforts should be well-rewarded with new patient leads. 

The key to any successful event is, of course, getting patients interested in your services to show up! In this post, we’ll cover the benefits of in-office events and why Facebook ads can be a great way to boost your event attendance. Read More