On August 16, 2022, the FDA announced a ruling aimed at making hearing aids more accessible for people with self-perceived mild-to-moderate hearing loss. The move allows consumers to purchase over-the-counter (OTC) hearing aids in drugstores or online directly without an exam or prescription from a hearing professional. Read More
As a hearing healthcare professional, your primary goal is to help people. To help others effectively, you need to deliver a high-quality patient experience that builds trust in your practice and fosters a strong patient-provider relationship. This is equally important within your digital spaces as it is in person. Read More
The internet has transformed the way people connect with healthcare providers. Despite the growing digital landscape, inbound phone calls still play a major role in the patient journey. According to a study by Sequence, 88% of healthcare appointments are still booked over the phone. Read More
These days, patients of all ages are turning to social media for healthcare information and to share their experiences. As a result, popular social platforms have become valuable tools for healthcare professionals, including those in the hearing industry. However, the more people that share content, the harder it is to cut through the noise and reach the right patient audience.
A great strategy for creating stand-out content is to leverage social media trends. In this post, we’re sharing five of the latest trends we’ve seen on the hearing healthcare side of social media. Read More
Events are an excellent way to connect with your community, build interest in new products, and help convert new leads to patients. Planning an event, however, is no small feat. If you and your staff are spending the time and energy, your efforts should be well-rewarded with new patient leads.
The key to any successful event is, of course, getting patients interested in your services to show up! In this post, we’ll cover the benefits of in-office events and why Facebook ads can be a great way to boost your event attendance. Read More
It’s no secret that social media posts are key to getting more eyes on your practice. While you already know you should be posting regularly, you might be wondering what kinds of posts you should create. The truth is, all content (from videos to infographics to articles) serves a purpose and can benefit your marketing in different ways. The key is discovering which mix works best for you and your audience.
To help, let’s explore the different types of social media content and how they can enhance your online presence. Read More
Online appointment scheduling is a software integration built into digital properties that allows for patients to book appointments through a practice’s website or landing pages instead of by phone or in person.
Studies have shown that 70% of users prefer online scheduling availability when booking healthcare appointments. This means that it’s crucial for your hearing healthcare practice to provide online appointment scheduling as an option for your patients. Read More
The terms “traditional marketing” and “digital marketing” are thrown around a lot in marketing conversations these days. Many agencies tend to be exclusive to servicing one form or the other and oftentimes this results in competition between the two and disparate marketing efforts that aren’t cohesive. This can often be a challenge for hearing industry professionals to navigate, leaving them to wonder, where should they be investing their marketing dollars?
Generally, drip marketing campaigns revolve around the concept of multiple automated touchpoints that are sent to audience members on a scheduled basis and follow-ups are dependent on specific triggering events. These campaigns can be executed in many ways, but some of the most common forms are through automated Drip Email and Drip SMS (text) efforts. Read More