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Practice Marketing

5 Social Media Trends in the Hearing Healthcare Community

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These days, patients of all ages are turning to social media for healthcare information and to share their experiences. As a result, popular social platforms have become valuable tools for healthcare professionals, including those in the hearing industry. However, the more people that share content, the harder it is to cut through the noise and reach the right patient audience.

A great strategy for creating stand-out content is to leverage social media trends. In this post, we’re sharing five of the latest trends we’ve seen on the hearing healthcare side of social media. Read More

Why You Should Leverage Facebook Ads To Promote Your Next Office Event

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Events are an excellent way to connect with your community, build interest in new products, and help convert new leads to patients. Planning an event, however, is no small feat. If you and your staff are spending the time and energy, your efforts should be well-rewarded with new patient leads. 

The key to any successful event is, of course, getting patients interested in your services to show up! In this post, we’ll cover the benefits of in-office events and why Facebook ads can be a great way to boost your event attendance. Read More

What Should You Be Posting on Social Media?

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It’s no secret that social media posts are key to getting more eyes on your practice. While you already know you should be posting regularly, you might be wondering what kinds of posts you should create. The truth is, all content (from videos to infographics to articles) serves a purpose and can benefit your marketing in different ways. The key is discovering which mix works best for you and your audience. 

To help, let’s explore the different types of social media content and how they can enhance your online presence. Read More

Why Your Practice Should Offer Online Scheduling

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Online appointment scheduling is a software integration built into digital properties that allows for patients to book appointments through a practice’s website or landing pages instead of by phone or in person.

Studies have shown that 70% of users prefer online scheduling availability when booking healthcare appointments. This means that it’s crucial for your hearing healthcare practice to provide online appointment scheduling as an option for your patients.  Read More

Traditional vs. Digital Marketing in the Hearing Industry

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The terms “traditional marketing” and “digital marketing” are thrown around a lot in marketing conversations these days. Many agencies tend to be exclusive to servicing one form or the other and oftentimes this results in competition between the two and disparate marketing efforts that aren’t cohesive. This can often be a challenge for hearing industry professionals to navigate, leaving them to wonder, where should they be investing their marketing dollars?

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DRIP Campaigns: What are they & how can they help your practice receive more reviews?

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Generally, drip marketing campaigns revolve around the concept of multiple automated touchpoints that are sent to audience members on a scheduled basis and follow-ups are dependent on specific triggering events. These campaigns can be executed in many ways, but some of the most common forms are through automated Drip Email and Drip SMS (text) efforts. Read More

What Your Clinic Needs in 2020: Online Appointment Booking

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According to a recent GetApp survey, 70% of consumers prefer online scheduling for setting appointments. And it’s not hard to imagine why — consumers are becoming increasingly reliant on the internet to meet all of their daily needs. With a few clicks you can order groceries, catch up on local news and book your next vacation, all in just 10 minutes!

Consumer reliance on digital resources can stem from simply being too busy, wanting the quickest solution to their question or, especially in our industry, wanting to avoid speaking on the telephone. Allowing your patients to book an appointment online will meet all of these underlying needs and provide them the best experience possible.

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Reopening Checklist

Communicating Your Reopening to Patients Online

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Managing Your Practice Online During COVID-19

If your clinical schedule slowed or stopped during the onset of the global COVID-19 pandemic, you may be facing the challenge now of reopening your office to patients. After you’ve put precautions in place, the next hurdle is letting your patients know that you are open once again, offering a variety of services with potentially new policies they need to be aware of.

It is our mission at AudiologyDesign to do all we can to help you utilize your digital properties to effectively provide updates taking place at your practice. To that end, we’ve provided suggested updates and tutorials below to help you inform patients!

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