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Practice Marketing

Why Your Practice Should Offer Online Scheduling

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Online appointment scheduling is a software integration built into digital properties that allows for patients to book appointments through a practice’s website or landing pages instead of by phone or in person.

Studies have shown that 70% of users prefer online scheduling availability when booking healthcare appointments. This means that it’s crucial for your hearing healthcare practice to provide online appointment scheduling as an option for your patients.  Read More

Traditional vs. Digital Marketing in the Hearing Industry

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The terms “traditional marketing” and “digital marketing” are thrown around a lot in marketing conversations these days. Many agencies tend to be exclusive to servicing one form or the other and oftentimes this results in competition between the two and disparate marketing efforts that aren’t cohesive. This can often be a challenge for hearing industry professionals to navigate, leaving them to wonder, where should they be investing their marketing dollars?

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DRIP Campaigns: What are they & how can they help your practice receive more reviews?

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Generally, drip marketing campaigns revolve around the concept of multiple automated touchpoints that are sent to audience members on a scheduled basis and follow-ups are dependent on specific triggering events. These campaigns can be executed in many ways, but some of the most common forms are through automated Drip Email and Drip SMS (text) efforts. Read More

What Your Clinic Needs in 2020: Online Appointment Booking

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According to a recent GetApp survey, 70% of consumers prefer online scheduling for setting appointments. And it’s not hard to imagine why — consumers are becoming increasingly reliant on the internet to meet all of their daily needs. With a few clicks you can order groceries, catch up on local news and book your next vacation, all in just 10 minutes!

Consumer reliance on digital resources can stem from simply being too busy, wanting the quickest solution to their question or, especially in our industry, wanting to avoid speaking on the telephone. Allowing your patients to book an appointment online will meet all of these underlying needs and provide them the best experience possible.

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Reopening Checklist

Communicating Your Reopening to Patients Online

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Managing Your Practice Online During COVID-19

If your clinical schedule slowed or stopped during the onset of the global COVID-19 pandemic, you may be facing the challenge now of reopening your office to patients. After you’ve put precautions in place, the next hurdle is letting your patients know that you are open once again, offering a variety of services with potentially new policies they need to be aware of.

It is our mission at AudiologyDesign to do all we can to help you utilize your digital properties to effectively provide updates taking place at your practice. To that end, we’ve provided suggested updates and tutorials below to help you inform patients!

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2-Part Webinar Series

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Digital Marketing in Turbulent Times and During the New Normal


Join AudiologyDesign’s Partner and Vice President of Strategy, Paul Dybala, Ph.D., for a webinar about communicating with your patients during COVID-19 and beyond.

SESSION 1: Thursday, April 23, 2:00 PM EST

We’ll discuss how digital marketing needs to evolve in the current turbulent times to align with your patients’ changing needs. Our COVID-19 communication hierarchy of needs plan will detail how you should be communicating digitally and otherwise to your patients.

SESSION 2: Tuesday, April 28, 2:00 PM EST

We’ll discuss how COVID-19 has already transformed your business, in addition to our healthcare systems and remote communications. When we climb over this mountain, what do you need to be thinking about when we begin navigating the other side?

Managing Your Practice Online During COVID-19

By | Practice Marketing | No Comments

At AudiologyDesign, the safety and well-being of our team members, partners and you — our valued clients — is our top priority. As we’re all navigating the changing environment, it is our mission at AudiologyDesign to do all we can to help you utilize your digital properties to effectively provide updates taking place at your practice. Your website and other digital properties are important tools that you can use to communicate to both your current and future patients and keep them informed on any action you are taking during this time.

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What to Do When You Move Your Practice

By | Local SEO, Practice Marketing, Search Engine Optimization | No Comments

Whether your clinic is moving down the street or across the state, we know there will be hundreds of things for you to take care of, like outfitting your new space and updating your address with vendors and state officials. Not to mention informing your patients that you’ve moved, and updating your marketing materials with the new address!

With so much on your plate, we want to simplify one aspect of your move: updating your online presence. Below are the three steps you’ll need to follow in order to make the move as smooth as possible in the digital arena. Read More