Category

Practice Marketing

How to Spot a Domain Registration Scam

By | Practice Marketing | No Comments

For you and your practice, a valuable part of your brand is your domain name. (AudiologyDesign’s domain name is audiologydesign.com, for example.) It’s how your clients find you online and changes to that domain name can cause big headaches and might mean lost patients.

Unfortunately, there are scammers who are banking on the fact that you might pay a lot of money to protect that domain or to get it back if you were to lose it. Knowing how to tell these scams apart from legitimate domain requests could save you a lot of time and money! Read More

Geo-Fencing in Advertising: What is it and what are the pros and cons?

By | Practice Marketing, Search Engine Marketing, Technology | No Comments

What is geo-fencing?

Geo-fencing is a digital marketing strategy that involves location-based mobile advertising. Businesses can draw a digital “fence” around a specific location, and as users pass through the fence, they are flagged by the GPS and can be served advertisements tailored to them across the web and through mobile apps. Read More

Featured Client: WestFamilyHearing.com

By | Branding, Design, Practice Marketing | No Comments

West Family Hearing opened their practice in 2017 and approached AudiologyDesign with the goal of establishing an online presence to fuel new patient growth. They wanted to create a professional website that highlighted their unique value proposition and key differentiators to prospective patients. It was important their site incorporated their new logo and branding, as well as captured the family-friendly, local feel of their practice and the Pacific Northwest. AudiologyDesign achieved these goals by designing a website and social media profiles that utilized their new color palette, area-specific photography and creating a site that was content-rich and user-friendly.

Local Listings Help SEO

6 Tips for Successful Online Listings

By | Practice Marketing | No Comments

Your practice is listed online in various platforms – search engines, directories, social media platforms and more. These online listings are important components of your digital footprint as they influence search engine rankings and the patient search journey. Accurate and complete listings let search engines know that your business is valid and trusted, leading to higher rankings. However, if listings are inaccurate or inconsistent, your online reputation and rankings could be negatively impacted. Below are six tips for ensuring your listings are properly optimized.
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