Search Engine Marketing

Geo-Fencing in Advertising: What is it and what are the pros and cons?

By | Practice Marketing, Search Engine Marketing, Technology | No Comments

What is geo-fencing?

Geo-fencing is a digital marketing strategy that involves location-based mobile advertising. Businesses can draw a digital “fence” around a specific location, and as users pass through the fence, they are flagged by the GPS and can be served advertisements tailored to them across the web and through mobile apps. Read More

Pay-per-click advertising for practices

The Benefits of Pay-Per-Click Advertising for Practices

By | Search Engine Marketing | No Comments

When it comes to businesses competing for space on the first page of top search engines like Google and Bing, competition can be fierce. In order to make sure your practice is seen by your target audience, it is important to claim as much real estate as possible, especially if you are in a highly competitive market. Pay-per-click advertising can be a nice compliment to your organic search engine optimization (SEO) strategy. Read More