Search Engine Marketing

Google Ad Updates

A Big Change is Coming to Google Search Ads: Here’s What It Means For Campaign Performance

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Since launching in 2000, Google Ads has evolved into a powerful marketing tool used by advertisers across many industries. With roughly 1.75 million hearing-related searches conducted monthly, Google search ads are a great way for hearing professionals to connect with potential patients searching for care.

Now, Google is making one of the biggest changes to their advertising platform in over 20 years. Starting on June 30 of this year, Google will sunset their Expanded Text Ad (ETA) format for a new, Responsive Search Ad (RSA) format.  Read More

How to Connect More Patients to Your Practice With Google Search Ads

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Paid advertising is a major aspect of digital marketing strategy, especially within the hearing industry. There are roughly 1.75 million hearing-related searches conducted monthly, and 73% of consumers turn to search engines to research healthcare and treatment. If you’re looking to boost your practice’s visibility and reach patients searching for your services, Google Search Ads is a great tool.

In this post, we’ll explain the benefits of Google Search Ads and provide some tips for building successful campaigns.  Read More

Google Partner Badge

What it Means to Be a Google Partner and Why You Should Look for the Badge

By | Practice Marketing, Search Engine Marketing | No Comments

Capturing leads on Google search should be an important piece of your marketing strategy. Increasingly, potential patients are turning to Google search to research hearing loss and find a local provider to meet their needs.

But who has time to run Google Ads campaigns and manage a business? Agencies like AudiologyDesign can help manage your Google search campaign, to leave you time to do what you do best: see patients. Read More

Geo-Fencing in Advertising: What is it and what are the pros and cons?

By | Practice Marketing, Search Engine Marketing, Technology | No Comments

What is geo-fencing?

Geo-fencing is a digital marketing strategy that involves location-based mobile advertising. Businesses can draw a digital “fence” around a specific location, and as users pass through the fence, they are flagged by the GPS and can be served advertisements tailored to them across the web and through mobile apps. Read More

Pay-per-click advertising for practices

The Benefits of Pay-Per-Click Advertising for Practices

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When it comes to businesses competing for space on the first page of top search engines like Google and Bing, competition can be fierce. In order to make sure your practice is seen by your target audience, it is important to claim as much real estate as possible, especially if you are in a highly competitive market. Pay-per-click advertising can be a nice compliment to your organic search engine optimization (SEO) strategy. Read More