Claiming your business with Google is an essential step to managing your online reputation, which helps prospective patients find your business and make informed decisions about where to go for their healthcare. It’s also one way to get your business information onto Google Maps, which is increasingly important for helping customers find you. Read More
For 20 years, AudiologyDesign has been helping the hearing healthcare community grow patient leads online through digital marketing. We specialize in Search Engine Optimization (SEO) and content to get YOUR site listed on the top of search results!
Be Sure That if You’re Paying for Content, It’s Unique
Search Engine Optimization (SEO) is an important digital marketing strategy to help potential patients discover your business online. Creating initial static content on your website isn’t where content creation stops. We encourage you to use unique posts for your blog on a regular basis to help you rank in search. Read More
Consumer decision making has changed. Online reviews have become increasingly important for all consumer-facing companies, expanding from traditionally reviewed businesses like restaurants and movie theaters to include healthcare practices like yours.
Do you know what consumers are saying about you? Find out by clicking the link below to check your review scores online and download a FREE report. This is the first step in understanding how your business is perceived. Read More
Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to get search engines to crawl your website and to entice online users to find your business. The key to utilizing content marketing is by cultivating innovative and dynamic pieces to keep your audience engaged with your site.
Ready to step up your content game? Consider the following ideas.
Today, Google announced another search algorithm update that favors mobile-friendly websites. According to Google, this will “increase the effect of the [mobile-friendly] ranking signal.” Our records indicate that your website is not up to date for these changes. We encourage you to contact our team to learn how you can take advantage of the mobile-friendly benefits. Read More
Everybody knows that Google is the number one search engine. However, you may not be aware that YouTube, the son of Google, ranks as a close second. In 2009, a Forrester study found that “pages with video are 53-times more likely to rank on the first page of Google search results.” This allows for almost immediate organic SEO results.
With the emergence of applications such as Vine, Instagram and even Snapchat, video marketing is gaining a tremendous amount of traction for many reasons. It keeps content relevant, fresh and relatable. It also offers a great opportunity to show a personalized glimpse inside your office — providing prospective patients with a trusted experience. Read More
SEO is a term thrown around in the world of internet marketing that many still seem to have trouble wrapping their heads around. In many ways it has been unethically touted as some “magic bullet’ business in a box method while simultaneously being portrayed as some mystical power that only those with privileged knowledge can wield. It is because these misconceptions many hearing practices still lack respect and devalue SEO as a vital part of their overall marketing strategy. This applies for small, mid-sized and large practices.
As each day passes more people are using their tablets and smart phones to browse the web. As a result of this it has become even more important to ensure that your website works as efficiently as possible across multiple platforms. Responsive design has become a staple in modern design in the last two years and will continue to grow in its popularity and necessity.
With 67 percent of the online community more likely to purchase from a “mobile-friendly” website, it is only a matter of time before mobile Internet usage overtakes desktop search. That being said, any company that relies heavily on SEO would be wise to make this transition sooner rather than later.