A robust digital marketing strategy is essential for any business, and hearing practices are no exception. SEO is an invaluable component of digital marketing because it attracts relevant traffic to your website, increases your online visibility and gives you a competitive edge within your local market.
Online reviews are an essential piece of digital marketing strategy. With more and more people using the internet to research businesses, “word-of-mouth” marketing has evolved to focus on reviews and search engine optimization (SEO), especially on Google. Read More
You’ve heard the conventional wisdom, “all great relationships are built on trust.” This is just as true for hearing aid practitioners and their current and prospective patients.
But how can practitioners build trust and establish authority? While you already possess the knowledge and expertise necessary to do so, communicating your value and proving yourself to be an authority can feel daunting. Read More
Including accessibility features in your website is important so that all users have easy access to the information you are providing. Technically, the regulatory standards for ADA compliance regarding websites have not been clearly defined in law at this point in time. However, there are measures that we take to ensure users with certain impairments are provided a more optimal user experience. Read More
You may already know that Google uses your public website content to rank your website in search, but did you know that they also look to external signals and behind-the-scenes code to inform your search engine positioning?
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Google dominates the search market, with experts estimating that as much as 90% of all search traffic comes through Google’s search engine. With that level of consumer adoption, Google has become increasingly important for hearing clinics looking for exposure online.
The search giant has many different tools, which can be confusing to try to navigate. Below we’ve included an explanation of what each tool is, and advice on which you should sign up for. Read More
Whether your clinic is moving down the street or across the state, we know there will be hundreds of things for you to take care of, like outfitting your new space and updating your address with vendors and state officials. Not to mention informing your patients that you’ve moved, and updating your marketing materials with the new address!
With so much on your plate, we want to simplify one aspect of your move: updating your online presence. Below are the three steps you’ll need to follow in order to make the move as smooth as possible in the digital arena. Read More
Claiming your business with Google is an essential step to managing your online reputation, which helps prospective patients find your business and make informed decisions about where to go for their healthcare. It’s also one way to get your business information onto Google Maps, which is increasingly important for helping customers find you. Read More
For 20 years, AudiologyDesign has been helping the hearing healthcare community grow patient leads online through digital marketing. We specialize in Search Engine Optimization (SEO) and content to get YOUR site listed on the top of search results!
Announced in October 2018, Google is officially ending support for its social network Google+. Google has stated that it is ending support due to security concerns. Read More
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