Category

Search Engine Optimization

What Are Google’s Platforms And Which Should I Use?

By | Search Engine Optimization | No Comments

Google dominates the search market, with experts estimating that as much as 90% of all search traffic comes through Google’s search engine. With that level of consumer adoption, Google has become increasingly important for hearing clinics looking for exposure online.

The search giant has many different tools, which can be confusing to try to navigate. Below we’ve included an explanation of what each tool is, and advice on which you should sign up for. Read More

What to Do When You Move Your Practice

By | Local SEO, Practice Marketing, Search Engine Optimization | No Comments

Whether your clinic is moving down the street or across the state, we know there will be hundreds of things for you to take care of, like outfitting your new space and updating your address with vendors and state officials. Not to mention informing your patients that you’ve moved, and updating your marketing materials with the new address!

With so much on your plate, we want to simplify one aspect of your move: updating your online presence. Below are the three steps you’ll need to follow in order to make the move as smooth as possible in the digital arena. Read More

Duplicate Blog Posts Won’t Help Your SEO

By | Search Engine Optimization | No Comments

Be Sure That if You’re Paying for Content, It’s Unique

Search Engine Optimization (SEO) is an important digital marketing strategy to help potential patients discover your business online. Creating initial static content on your website isn’t where content creation stops. We encourage you to use unique posts for your blog on a regular basis to help you rank in search. Read More

Reputation Management Reviews

92% of Consumers Read Online Reviews* – Know What They Are Reading About Your Practice

By | Reputation Management, Search Engine Optimization | No Comments

Consumer decision making has changed. Online reviews have become increasingly important for all consumer-facing companies, expanding from traditionally reviewed businesses like restaurants and movie theaters to include healthcare practices like yours.

Do you know what consumers are saying about you? Find out by clicking the link below to check your review scores online and download a FREE report. This is the first step in understanding how your business is perceived. Read More

4 Online Content Ideas to Use in 2017

By | Practice Marketing, Search Engine Optimization | No Comments

Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to get search engines to crawl your website and to entice online users to find your business. The key to utilizing content marketing is by cultivating innovative and dynamic pieces to keep your audience engaged with your site.

Ready to step up your content game? Consider the following ideas.
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Google Launches Another Mobile-Friendly Update

By | Local SEO, Search Engine Optimization, Technology | No Comments

Today, Google announced another search algorithm update that favors mobile-friendly websites. According to Google, this will “increase the effect of the [mobile-friendly] ranking signal.” Our records indicate that your website is not up to date for these changes. We encourage you to contact our team to learn how you can take advantage of the mobile-friendly benefits. Read More

video seo

Why Video is a Must-Have for SEO

By | Search Engine Optimization | No Comments

Everybody knows that Google is the number one search engine. However, you may not be aware that YouTube, the son of Google, ranks as a close second. In 2009, a Forrester study found that “pages with video are 53-times more likely to rank on the first page of Google search results.” This allows for almost immediate organic SEO results.

With the emergence of applications such as Vine, Instagram and even Snapchat, video marketing is gaining a tremendous amount of traction for many reasons. It keeps content relevant, fresh and relatable. It also offers a great opportunity to show a personalized glimpse inside your office — providing prospective patients with a trusted experience. Read More