Be Sure That if You’re Paying for Content, It’s Unique
Search Engine Optimization (SEO) is an important digital marketing strategy to help potential patients discover your business online. Creating initial static content on your website isn’t where content creation stops. We encourage you to use unique posts for your blog on a regular basis to help you rank in search. Read More
Consumer decision making has changed. Online reviews have become increasingly important for all consumer-facing companies, expanding from traditionally reviewed businesses like restaurants and movie theaters to include healthcare practices like yours.
Do you know what consumers are saying about you? Find out by clicking the link below to check your review scores online and download a FREE report. This is the first step in understanding how your business is perceived. Read More
Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to get search engines to crawl your website and to entice online users to find your business. The key to utilizing content marketing is by cultivating innovative and dynamic pieces to keep your audience engaged with your site.
Ready to step up your content game? Consider the following ideas.
Today, Google announced another search algorithm update that favors mobile-friendly websites. According to Google, this will “increase the effect of the [mobile-friendly] ranking signal.” Our records indicate that your website is not up to date for these changes. We encourage you to contact our team to learn how you can take advantage of the mobile-friendly benefits. Read More
Everybody knows that Google is the number one search engine. However, you may not be aware that YouTube, the son of Google, ranks as a close second. In 2009, a Forrester study found that “pages with video are 53-times more likely to rank on the first page of Google search results.” This allows for almost immediate organic SEO results.
With the emergence of applications such as Vine, Instagram and even Snapchat, video marketing is gaining a tremendous amount of traction for many reasons. It keeps content relevant, fresh and relatable. It also offers a great opportunity to show a personalized glimpse inside your office — providing prospective patients with a trusted experience. Read More
SEO is a term thrown around in the world of internet marketing that many still seem to have trouble wrapping their heads around. In many ways it has been unethically touted as some “magic bullet’ business in a box method while simultaneously being portrayed as some mystical power that only those with privileged knowledge can wield. It is because these misconceptions many hearing practices still lack respect and devalue SEO as a vital part of their overall marketing strategy. This applies for small, mid-sized and large practices.
As each day passes more people are using their tablets and smart phones to browse the web. As a result of this it has become even more important to ensure that your website works as efficiently as possible across multiple platforms. Responsive design has become a staple in modern design in the last two years and will continue to grow in its popularity and necessity.
With 67 percent of the online community more likely to purchase from a “mobile-friendly” website, it is only a matter of time before mobile Internet usage overtakes desktop search. That being said, any company that relies heavily on SEO would be wise to make this transition sooner rather than later.
Back in the day, if you wanted to get your website ranking highly in search engines all you had to do was cram the pages of your site with as many “relevant” keywords as possible. I’m sure many of you who are reading this still assume that this form of “SEO” still holds weight today but you couldn’t be more misguided. While keywords still play an important role in ranking, the game has very much changed on how they should be incorporated onto your web pages.
It has been a few weeks since Google released its latest round of updates to its ranking algorithms and I felt it necessary to explain what these updates are and how they affect your website. While many clients try to steer clear of the technical jargon that is associated with search engine optimization it is in their best interests to have somewhat of an understanding on how the landscape of search is changing and becoming more refined as time goes by.
Much of what I am about to share with you will have long term effects on your website and should be taken seriously as there will be significant ranking and traffic changes for many websites.