Category

Search Engine Optimization

How to Leverage Written Content to Boost Authority for Your Hearing Aid Practice

By | Local SEO, Search Engine Optimization | No Comments

You’ve heard the conventional wisdom, “all great relationships are built on trust.” This is just as true for hearing aid practitioners and their current and prospective patients.

But how can practitioners build trust and establish authority? While you already possess the knowledge and expertise necessary to do so, communicating your value and proving yourself to be an authority can feel daunting.  Read More

How We’re Helping to Ensure Your Website is Accessible for All Users

By | Design, Local SEO, Search Engine Optimization | No Comments

Including accessibility features in your website is important so that all users have easy access to the information you are providing. Technically, the regulatory standards for ADA compliance regarding websites have not been clearly defined in law at this point in time. However, there are measures that we take to ensure users with certain impairments are provided a more optimal user experience. Read More

What Are Google’s Platforms And Which Should I Use?

By | Search Engine Optimization | No Comments

Google dominates the search market, with experts estimating that as much as 90% of all search traffic comes through Google’s search engine. With that level of consumer adoption, Google has become increasingly important for hearing clinics looking for exposure online.

The search giant has many different tools, which can be confusing to try to navigate. Below we’ve included an explanation of what each tool is, and advice on which you should sign up for. Read More

What to Do When You Move Your Practice

By | Local SEO, Practice Marketing, Search Engine Optimization | No Comments

Whether your clinic is moving down the street or across the state, we know there will be hundreds of things for you to take care of, like outfitting your new space and updating your address with vendors and state officials. Not to mention informing your patients that you’ve moved, and updating your marketing materials with the new address!

With so much on your plate, we want to simplify one aspect of your move: updating your online presence. Below are the three steps you’ll need to follow in order to make the move as smooth as possible in the digital arena. Read More

Duplicate Blog Posts Won’t Help Your SEO

By | Search Engine Optimization | No Comments

Be Sure That if You’re Paying for Content, It’s Unique

Search Engine Optimization (SEO) is an important digital marketing strategy to help potential patients discover your business online. Creating initial static content on your website isn’t where content creation stops. We encourage you to use unique posts for your blog on a regular basis to help you rank in search. Read More

Reputation Management Reviews

92% of Consumers Read Online Reviews* – Know What They Are Reading About Your Practice

By | Reputation Management, Search Engine Optimization | No Comments

Consumer decision making has changed. Online reviews have become increasingly important for all consumer-facing companies, expanding from traditionally reviewed businesses like restaurants and movie theaters to include healthcare practices like yours.

Do you know what consumers are saying about you? Find out by clicking the link below to check your review scores online and download a FREE report. This is the first step in understanding how your business is perceived. Read More