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Technology

Geo-Fencing in Advertising: What is it and what are the pros and cons?

By | Practice Marketing, Search Engine Marketing, Technology | No Comments

What is geo-fencing?

Geo-fencing is a digital marketing strategy that involves location-based mobile advertising. Businesses can draw a digital “fence” around a specific location, and as users pass through the fence, they are flagged by the GPS and can be served advertisements tailored to them across the web and through mobile apps. Read More

Google Launches Another Mobile-Friendly Update

By | Local SEO, Search Engine Optimization, Technology | No Comments

Today, Google announced another search algorithm update that favors mobile-friendly websites. According to Google, this will “increase the effect of the [mobile-friendly] ranking signal.” Our records indicate that your website is not up to date for these changes. We encourage you to contact our team to learn how you can take advantage of the mobile-friendly benefits. Read More

Ending support for Internet Explorer

Support No Longer Available for Microsoft Internet Explorer 9 and 10

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Microsoft announced January 12 they are ending the support for Internet Explorer 9 and 10. Users of these browsers will be sent a “ping” asking them to upgrade their browsers to Internet Explorer 11 through what Microsoft is calling the “End of Life” patch. The “End of Life” patch means the older Internet Explorer versions will no longer receive regular technical support and security fixes. Read More

Responsive Website

Is Your Site Mobile-Friendly? Why Responsive Design Is More Important Than Ever Now.

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You may have heard the words responsive web design (RWD), but you are not alone if you don’t really know what that means. What does it mean to be ‘responsive’? Simply put, Responsive design means laying out and coding a website across multiple devices, i.e. desktop, iPhone, iPad, etc. for design that provides a smooth transition and minimizes resizing, panning, and scrolling.

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