Geo-fencing is a digital marketing strategy that involves location-based mobile advertising. Businesses can draw a digital “fence” around a specific location, and as users pass through the fence, they are flagged by the GPS and can be served advertisements tailored to them across the web and through mobile apps. Read More
Today, Google announced another search algorithm update that favors mobile-friendly websites. According to Google, this will “increase the effect of the [mobile-friendly] ranking signal.” Our records indicate that your website is not up to date for these changes. We encourage you to contact our team to learn how you can take advantage of the mobile-friendly benefits. Read More
Microsoft announced January 12 they are ending the support for Internet Explorer 9 and 10. Users of these browsers will be sent a “ping” asking them to upgrade their browsers to Internet Explorer 11 through what Microsoft is calling the “End of Life” patch. The “End of Life” patch means the older Internet Explorer versions will no longer receive regular technical support and security fixes. Read More
You may have heard the words responsive web design (RWD), but you are not alone if you don’t really know what that means. What does it mean to be ‘responsive’? Simply put, Responsive design means laying out and coding a website across multiple devices, i.e. desktop, iPhone, iPad, etc. for design that provides a smooth transition and minimizes resizing, panning, and scrolling.
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