How an Online Hearing Screening Can Enhance Your Practice Website
Healthcare has become increasingly digitized thanks to technology like telehealth, patient portals, apps and more. Online hearing screenings are another piece of the evolving digital healthcare landscape and can be valuable tools for connecting with patients and growing your practice.
In fact, a study of patient satisfaction using web-based hearing health services found that 92% of participants said an online assessment assisted them in seeking hearing healthcare treatment. In this post, we’ll explore how a hearing screening feature on your website can help you increase conversions and keep pace with patient expectations around digital healthcare.
Benefits of Featuring a Hearing Screening on Your Practice Website
Increased Accessibility and Hearing Health Awareness
Scheduling an appointment for an evaluation can be an intimidating first step for many patients, especially if they are new to hearing care. An online hearing screening offers a simplified introduction to the hearing health journey by providing an estimated assessment of the signs of hearing loss that people can access from the comfort of their homes.
In addition to an initial assessment, online screenings provide context and education about different types and severities of hearing loss. At AudiologyDesign, we include informative email follow-up templates with our online hearing screenings. These emails provide patients with additional information about their results, share tips for taking care of their hearing health and encourage them to book an appointment.
Promotes Early Detection of Hearing Loss
Only about one out of five people who could benefit from hearing aids end up actually using them. Early detection and treatment of hearing loss leads to the best outcomes, and online screenings can help people notice symptoms before they become more severe. A screening that asks questions about a potential patient’s ability to hear in noisy environments or follow conversations may prompt them to reflect on their day-to-day interactions and see the value in seeking professional hearing care.
Enhanced Patient Engagement and Lead Generation
Hearing screenings add an interactive and engaging element to your website, and engagement is crucial in converting leads into patients. Online screenings can act as lead-capture tools and guide site visitors to take more active steps toward scheduling an appointment. Requiring contact information to complete the screening allows for follow-up communication with leads, and users who find the test helpful are more likely to trust your practice with their hearing health.
Stand Out From the Competition
Free features like an online screening add value to your website experience and leave visitors with a positive impression of your practice. It sets your practice apart from competitors, shows potential patients that you are keeping pace within the digital space and positions you as a knowledgeable, trusted authority. Trust goes a long way when converting prospects to patients and paves the way for repeat appointments.
The Bottom Line
An online hearing screening is valuable for patients and a strategic marketing tool for growing your practice. Enhancing patient engagement, facilitating early hearing loss detection, building trust and increasing patient leads are a few of the many benefits.
If you’re ready to improve patient experience and drive more conversions online, you can save $300 off a new website with AudiologyDesign, valid now through December 31st, 2023. Book a free consultation here to learn more about this offer and our website development packages.