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Branding your practice

What to Do When You Move Your Practice

By | Local SEO, Practice Marketing, Search Engine Optimization | No Comments

Whether your clinic is moving down the street or across the state, we know there will be hundreds of things for you to take care of, like outfitting your new space and updating your address with vendors and state officials. Not to mention informing your patients that you’ve moved, and updating your marketing materials with the new address!

With so much on your plate, we want to simplify one aspect of your move: updating your online presence. Below are the three steps you’ll need to follow in order to make the move as smooth as possible in the digital arena. Read More

How to Spot a Domain Registration Scam

By | Practice Marketing | No Comments

For you and your practice, a valuable part of your brand is your domain name. (AudiologyDesign’s domain name is audiologydesign.com, for example.) It’s how your clients find you online and changes to that domain name can cause big headaches and might mean lost patients.

Unfortunately, there are scammers who are banking on the fact that you might pay a lot of money to protect that domain or to get it back if you were to lose it. Knowing how to tell these scams apart from legitimate domain requests could save you a lot of time and money! Read More

Local Listings Help SEO

6 Tips for Successful Online Listings

By | Practice Marketing | No Comments

Your practice is listed online in various platforms – search engines, directories, social media platforms and more. These online listings are important components of your digital footprint as they influence search engine rankings and the patient search journey. Accurate and complete listings let search engines know that your business is valid and trusted, leading to higher rankings. However, if listings are inaccurate or inconsistent, your online reputation and rankings could be negatively impacted. Below are six tips for ensuring your listings are properly optimized.
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