Consumer decision making has changed. Online reviews have become increasingly important for all consumer-facing companies, expanding from traditionally reviewed businesses like restaurants and movie theaters to include healthcare practices like yours.
Do you know what consumers are saying about you? Find out by clicking the link below to check your review scores online and download a FREE report. This is the first step in understanding how your business is perceived. Read More
Your practice is listed online in various platforms – search engines, directories, social media platforms and more. These online listings are important components of your digital footprint as they influence search engine rankings and the patient search journey. Accurate and complete listings let search engines know that your business is valid and trusted, leading to higher rankings. However, if listings are inaccurate or inconsistent, your online reputation and rankings could be negatively impacted. Below are six tips for ensuring your listings are properly optimized.
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Many business owners aspiring for high search engine placement fail to realize that the most important aspects of optimizing their website actually takes place off site. I know this may sound counterproductive but with so many SEO companies trying to manipulate search engine results in the past, Google and other major search engines now determine the value and importance of sites based on links they receive from other sites.
That being said, Off Site Search Engine Optimization is accomplished from sources other than your site. This is achieved “off the pages” of your website to increase search engine performance for target keywords that are related to your “on page” content and the keywords that exist in off site direct links.
High search engine rankings are not achieved without some form of quality link building. Link Building is an off site search engine optimization strategy that your seo specialist should implement for your website.
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