The year is winding down, which means it’s time to roll out your holiday marketing strategy! The holidays are a wonderful time to get creative with your marketing initiatives, connect more personally with patients and capture more leads before the end of the year. In this post, we share six ways to channel some holiday cheer into your marketing.
Update Your Holiday Hours
Updating your hours seems like an obvious tip, but it can easily get overlooked during the seasonal hustle and bustle. If your hours are changing or you’ll be closed on certain days, make sure those changes appear on your website, Google Business Profile and anywhere else your patients go for information. You can even share a post on social media announcing the updates to your audience.
The holidays are a busy time for everyone, and it can be frustrating for patients if your hours aren’t accurate. Providing up-to-date scheduling information helps ensure a positive experience when booking end-of-year appointments.
Host an Event & Promote it with Facebook Ads
Office events are a great way to spread holiday cheer! They’re an opportunity to connect with your community face-to-face, which helps foster deeper relationships with your patient audience. You could offer a free hearing exam at your event, along with fun extras that give back to your community like a gift basket raffle or charity toy drive.
To attract more attendees, try promoting your event with Facebook Ads. They allow you to target your message to Facebook users based on demographics like age, location, interests and more. People can also like, comment and share your ad with others in their network, helping expand your reach.
Schedule Seasonal Social Media Posts
Speaking of social media, it’s a good idea to start planning and scheduling your posts for December. Time seems to slip away during the holidays rush, and you’ll likely have your hands full with patients through the New Year. Scheduling posts ensures you stay engaged with your patients while wrapping up the year and enjoying your time off with your family.
If you’re wondering what type of posts to schedule, seasonal topics are engaging and top-of-mind for many patients. With so many people gathering for the holidays, you could share tips for navigating noisy environments or create a gift guide for someone with hearing loss.
Plan a Giveaway
What better way to usher in the season of giving than with a giveaway? Promoting a giveaway is a great method to grab attention and incentivize patients to schedule appointments before the end of the year. You could raffle off a gift card to another local business or restaurant, provide a discount for your products and services or offer a free hearing exam.
Giveaways also help fill out your social media content calendar. You can create a few posts that promote the giveaway, explain the rules and encourage people to share for more chances to win. You’ll expand your reach while drumming up excitement and engagement with your practice.
Send out a Holiday Newsletter
Newsletters are an opportunity to send a personal message to your patients, express gratitude and provide helpful resources. As we mentioned earlier, holiday hearing loss tips and gift guides are great content ideas. You can also share holiday-friendly recipes, updates about your practice and a review of the previous year. If your office is still booking appointments, now is a great time to remind patients to get scheduled before their benefits expire at the end of the year.
Start Strategizing for 2023
The end of the year is a time to reflect and set new goals for 2023. If you’re looking to step up your marketing in the new year but are not sure where to begin, creating a marketing plan is a great starting point.
Marketing plans help define what you want to accomplish and provide a roadmap for how to get there. To help you lay the groundwork, we created a free ebook that covers the basics of building your own marketing plan. You’ll learn how to set measurable goals, find your target audience and choose the best marketing strategies to stand out from competitors.
Our ebook launches in December, so keep an eye on your email for a free download. If you aren’t on our mailing list, you can sign up in the footer right below this post.