4 Affordable Ways to Market Your Practice
Low cost marketing tactics you can implement today.
Managing your hearing practice can be a difficult task and the number one consideration for any business owner is money. However, you should never put marketing at the end of your priority list when you’re creating a budget; marketing activities and strategies are what will bring in new patients, grow your practice and provide you with the best return on investment (ROI).
Fortunately there are many ways for you to market your practice without breaking the bank. Before you start the marketing process it’s important to define your goals in order to prioritize the activities that will provide the best return.
Content Marketing
Creating original and valuable content is perfect for driving traffic to your website, creating engagement on social media and improving your search engine rankings. Remember to write for the user by offering them information they would find valuable. Your content should consist of more than just text. Make it more interesting and engaging by including images, videos and infographics. You can share this content on your website blog and social media platforms. This will provide prospective patients with another avenue to find your business when searching for relevant topics online.
Social Media
While advertising on social media is effective, just having a presence on social media is a fantastic start. Use it to share your content, engage with your audience and promote your latest offerings. When your audience believes in your brand and what you offer, they won’t hesitate to recommend it.
Online Videos
YouTube is one of the biggest search engines available online which means there is massive potential in creating videos that you can promote online. Creating instructional videos doesn’t have to cost a fortune either. There are tons of great how-to videos online that will show you how to shoot your own videos using your phone. You can also hire a film student or low-cost freelancer to assist you as a second option.
Search Engine Optimization (SEO)
Take the time to go through your website and lay a solid foundation for SEO success. Is your website user friendly? Is your content compelling and unique? Are you linking to your social media pages? There are many small changes you can make to your website to help increase your chances of drawing in organic traffic via search engines.
With proper planning and implementation, any practice can achieve amazing marketing results on a tight budget.