3 Search Engine Optimization Tactics You Should Know About

| 3 minute read | Search Engine Optimization

AudiologyDesign Can Analyze These 3 Tactics on Your Site For Free

You may already know that Google uses your public website content to rank your website in search, but did you know that they also look to external signals and behind-the-scenes code to inform your search engine positioning?

Below we walk through three of the 200+ signals Google uses to rank your site, and how we can help you analyze your use of these tactics.

What are backlinks and why are they important?

One of the factors Google uses is the number and quality of websites linking back to your site (backlinks!). You would earn a positive backlink, for example, by asking your local newspaper or restaurant to update their website to link back to your site.

For all of AudiologyDesign’s clients in the SEO program, we create one unique link back to the website each month, and check backlink toxicity quarterly to make sure they’re still performing the way we prefer. If any backlinks become “spammy” we disavow them.

If you have questions about this feature or any others in our SEO program, please call our team at 866-950-3571.

Your Best Strategy for Successful H2 Tags

One of the factors that appears on your site (and is visible to consumers) is your website’s H2 tags. In terms of website coding, headings come in a few shapes and sizes, denoted by H1 (for Heading 1), H2, H3 or H4 in shorthand. These headings within your website pages are used by Google as a signal of what the website content is about, and how relevant it is to certain search topics. It also helps readers scan your content for relevant topics and find the part they want to read.

These tags are in order of importance, with 1 as the strongest signal to Google. An example of an H1 tag is the title of this blog (“3 Search Engine Tactics …”) and the H2 here would be “Your Best Strategy for Successful …”. Correctly using these signals can help you rank better, so it’s important to use them throughout your content.

All of AudiologyDesign’s websites are designed with H1 tags prominently displayed on the top of the page. Additional H2 (or H3/H4) tags would be determined by content. If you would like us to analyze your H2 tags or help you add more, please reach out! We’re happy to help for free at any time.

What are meta descriptions and how should I use them?

Meta descriptions are a key element of your website coding that you will never actually see live on the website. These descriptions are added on the back end of your website and are short, made up of around 160 characters only. Each page on the site will have its own unique description.

The meta descriptions are displayed in search results under the page title. A good meta description can give a positive signal to Google to help associate the page with the correct keywords. It can also be enticing to searchers and lead to increased clickthroughs to your website.

Regardless of what package you sign up for, all of AudiologyDesign’s websites are designed with meta descriptions coded for you. If you would like us to analyze your meta descriptions or help you understand their purpose, please reach out!

For these and any other SEO strategy questions you have, we’re happy to help for free at any time. Email us at sales@audiologydesign.com or call 866-950-3571.