Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.
You’re doing everything possible to bring in new patients: investing in marketing, building your online presence and providing a high-quality patient experience. However, getting interested leads to actually schedule appointments isn’t always easy. Many practices spend a lot of time and resources attracting leads but miss the crucial step of converting them into patients.
Austin, TX — AudiologyDesign, the leading digital marketing provider for hearing healthcare professionals, is proud to announce a series of leadership transitions and new appointments designed to drive continued growth and innovation. Rachael Edens was promoted to President of AudiologyDesign. Formerly the Director of Product Management, Edens has made extensive contributions to product development, technology […]
You’ve built a robust, patient-friendly website, gathered a collection of reviews from happy patients and established your online presence following SEO best practices. While these strategies have all helped your practice grow, you might be looking for more ways to stay ahead in an increasingly competitive market. This is where paid advertising comes in. Both […]
Google Ads and Facebook Ads (provided by Meta Platforms Inc.) account for 44.8% of ad spend in the US, making them the dominant players in the paid advertising market. As a result, the two are often compared and contrasted as advertisers decide which platform is best for their needs and budgets.
The hearing healthcare marketing landscape is more competitive than ever. As a hearing professional, you are no longer competing based on your quality of hearing care alone. You’re also competing for local visibility and reach online.
The hearing healthcare marketing landscape is constantly evolving, shaped by technology, algorithm updates and changing patient expectations. Staying competitive in 2024 requires understanding current marketing trends and how to best leverage them for your audience and market.
Healthcare has become increasingly digitized thanks to technology like telehealth, patient portals, apps and more. Online hearing screenings are another piece of the evolving digital healthcare landscape and can be valuable tools for connecting with patients and growing your practice.
Having an accessible website ensures all people seeking hearing healthcare can easily find and read about your services. It’s not just better for patients but better for your practice overall.
Online patient reviews are a critical piece of digital marketing. Collecting reviews helps improve your visibility and supports search engine optimization (SEO). Patient reviews allow you to see your practice from a fresh perspective and can help you glean valuable insights into ways to improve your services.
According to market research, 77% of patients begin their healthcare journey with search engines, making it one of the most significant channels for healthcare providers. But with so many businesses competing for visibility in organic search results, it can be challenging to stand out.