Online reviews are an essential piece of digital marketing strategy. With more and more people using the internet to research businesses, “word-of-mouth” marketing has evolved to focus on reviews and search engine optimization (SEO), especially on Google. Read More
Since launching in 2000, Google Ads has evolved into a powerful marketing tool used by advertisers across many industries. With roughly 1.75 million hearing-related searches conducted monthly, Google search ads are a great way for hearing professionals to connect with potential patients searching for care.
Now, Google is making one of the biggest changes to their advertising platform in over 20 years. Starting on June 30 of this year, Google will sunset their Expanded Text Ad (ETA) format for a new, Responsive Search Ad (RSA) format. Read More
These days, patients of all ages are turning to social media for healthcare information and to share their experiences. As a result, popular social platforms have become valuable tools for healthcare professionals, including those in the hearing industry. However, the more people that share content, the harder it is to cut through the noise and reach the right patient audience.
A great strategy for creating stand-out content is to leverage social media trends. In this post, we’re sharing five of the latest trends we’ve seen on the hearing healthcare side of social media. Read More
Paid advertising is a major aspect of digital marketing strategy, especially within the hearing industry. There are roughly 1.75 million hearing-related searches conducted monthly, and 73% of consumers turn to search engines to research healthcare and treatment. If you’re looking to boost your practice’s visibility and reach patients searching for your services, Google Search Ads is a great tool.
In this post, we’ll explain the benefits of Google Search Ads and provide some tips for building successful campaigns. Read More
At AudiologyDesign, we’re passionate about the hearing industry because many of us have our own experiences with hearing loss. It’s why we love helping connect patients to hearing professionals.
Our Director of Business Development, Meghan Pendley, continues our #WhyWereHear series by sharing her appreciation for hearing loss awareness after 10 years in the industry: Read More
The end of the year is a great time for reflection. When it comes to your practice’s marketing goals, taking stock of what worked and what didn’t throughout the previous year can be helpful as you start to plan your strategy for 2022. Read More
Search engine optimization (SEO) might seem straightforward at first glance, but it’s a marketing strategy that’s in a constant state of evolution. Algorithm updates, changes in consumer behavior, and growing competition make SEO one of the more complicated elements of digital marketing to leverage. Read More
At AudiologyDesign, we’re passionate about the hearing industry because many of us have our own experiences with hearing loss. It’s why we love helping connect patients to hearing professionals.
Our Website Developer, Jonathan Brou, continues our #WhyWereHear series with a story about his own hearing loss journey: Read More
Events are an excellent way to connect with your community, build interest in new products, and help convert new leads to patients. Planning an event, however, is no small feat. If you and your staff are spending the time and energy, your efforts should be well-rewarded with new patient leads.
The key to any successful event is, of course, getting patients interested in your services to show up! In this post, we’ll cover the benefits of in-office events and why Facebook ads can be a great way to boost your event attendance. Read More
At AudiologyDesign, we’re passionate about the hearing industry because many of us have our own experiences with hearing loss. It’s why we love helping connect patients to hearing professionals.
Our Marketing Manager, Amanda Rose, continues our #WhyWereHear series with a story about how working in the hearing industry made her more aware of her own hearing health: Read More
Have you ever received an onslaught of robocalls “attempting to reach you about your car’s extended warranty?” Similarly, email spam and marketing scams have become a pesky, unavoidable part of life on the internet.
While you can typically just throw away and ignore spam, it can be a frustrating drain on your time. There’s nothing more discouraging than opening up your email to see a slew of spam burying your qualified patient leads. Read More
At AudiologyDesign, we’re passionate about the hearing industry because many of us have our own experiences with hearing loss. It’s why we love helping connect patients to hearing professionals.
Our President, Kevin Havens, continues our #WhyWereHear series with a story about his father’s hearing journey: Read More
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