Consumer decision making has changed. Online reviews have become increasingly important for all consumer-facing companies, expanding from traditionally reviewed businesses like restaurants and movie theaters to include healthcare practices like yours.
Do you know what consumers are saying about you? Find out by clicking the link below to check your review scores online and download a FREE report. This is the first step in understanding how your business is perceived. Read More
Save some trees this Earth Day (and every day) by utilizing your most important digital asset – your website!
Keep practice resources on your website in a downloadable .pdf format. Some ideas:
AudiologyDesign clients: Have assets you’d like to upload? Submit a ticket here.
West Family Hearing opened their practice in 2017 and approached AudiologyDesign with the goal of establishing an online presence to fuel new patient growth. They wanted to create a professional website that highlighted their unique value proposition and key differentiators to prospective patients. It was important their site incorporated their new logo and branding, as well as captured the family-friendly, local feel of their practice and the Pacific Northwest. AudiologyDesign achieved these goals by designing a website and social media profiles that utilized their new color palette, area-specific photography and creating a site that was content-rich and user-friendly.
“I have thoroughly enjoy working with AudiologyDesign. They are very flexible in working with my marketing team and will design your website the way you want it. They will update your events, do your blogs or allow your marketing digital person to go in the back end. They are very efficient and answer all questions immediately.
[AudiologyDesign] understands SEO and will optimize your site. I have been #1 or #2 on page 1 of Google since using them. Half of my phone calls and patients call from my website and stay on longer and longer. I am extremely satisfied with their service and knowledge and have been with them for the last 10 years. I highly recommend calling them if your current website is not bringing you in business.”
– Nola Aronson, M.A. FAAA, CEO/Clinical audiologist, Advanced Audiology – scvadvancedaudiology.com
The way your website looks is an important tool for branding your practice and promoting your clinic to potential patients. But did you know that our website designs go much deeper than the surface impression? Read More
Your practice is listed online in various platforms – search engines, directories, social media platforms and more. These online listings are important components of your digital footprint as they influence search engine rankings and the patient search journey. Accurate and complete listings let search engines know that your business is valid and trusted, leading to higher rankings. However, if listings are inaccurate or inconsistent, your online reputation and rankings could be negatively impacted. Below are six tips for ensuring your listings are properly optimized.
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Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to get search engines to crawl your website and to entice online users to find your business. The key to utilizing content marketing is by cultivating innovative and dynamic pieces to keep your audience engaged with your site.
Ready to step up your content game? Consider the following ideas.
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Social media networks are amazing in more ways than one. They’re the perfect platforms for networking, building brand awareness and driving traffic to your website, but it can sometimes be difficult to decide exactly which networks are right for your specific business.
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Tips for Setting up Your Practice YouTube Channel
Videos are the preferred medium for many different online search queries, so utilizing quality video content that is relevant to your target audience is important in expanding your online reach. YouTube is now one of the top five search engines in the world and it’s important your practice has a presence on this platform.
How to set up a YouTube channel:
The layout of your website’s homepage is an important factor in ensuring users stay on your site and find the desired information. A common design question that arises is whether scrolling on a website’s homepage is a beneficial design practice, or if it is better to keep all information at the top of the page or “above the fold.”
Today, Google announced another search algorithm update that favors mobile-friendly websites. According to Google, this will “increase the effect of the [mobile-friendly] ranking signal.” Our records indicate that your website is not up to date for these changes. We encourage you to contact our team to learn how you can take advantage of the mobile-friendly benefits. Read More
Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to get search engines to crawl your website and to entice online users to find your business. The key to utilizing content marketing is by cultivating innovative and dynamic pieces to keep your audience engaged with your site. Read More
