Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.
Since launching in 2000, Google Ads has evolved into a powerful marketing tool used by advertisers across many industries. With roughly 1.75 million hearing-related searches conducted monthly, Google search ads are a great way for hearing professionals to connect with potential patients searching for care. Now, Google is making one of the biggest changes to […]
These days, patients of all ages are turning to social media for healthcare information and to share their experiences. As a result, popular social platforms have become valuable tools for healthcare professionals, including those in the hearing industry. However, the more people that share content, the harder it is to cut through the noise and […]
Paid advertising is a major aspect of digital marketing strategy, especially within the hearing industry. There are roughly 1.75 million hearing-related searches conducted monthly, and 73% of consumers turn to search engines to research healthcare and treatment. If you’re looking to boost your practice’s visibility and reach patients searching for your services, Google Search Ads […]
At AudiologyDesign, we’re passionate about the hearing industry because many of us have our own experiences with hearing loss. It’s why we love helping connect patients to hearing professionals. Our Director of Business Development, Meghan Pendley, continues our #WhyWereHear series by sharing her appreciation for hearing loss awareness after 10 years in the industry:
The end of the year is a great time for reflection. When it comes to your practice’s marketing goals, taking stock of what worked and what didn’t throughout the previous year can be helpful as you start to plan your strategy for 2022.
Search engine optimization (SEO) might seem straightforward at first glance, but it’s a marketing strategy that’s in a constant state of evolution. Algorithm updates, changes in consumer behavior, and growing competition make SEO one of the more complicated elements of digital marketing to leverage.
At AudiologyDesign, we’re passionate about the hearing industry because many of us have our own experiences with hearing loss. It’s why we love helping connect patients to hearing professionals. Our Website Developer, Jonathan Brou, continues our #WhyWereHear series with a story about his own hearing loss journey:
Events are an excellent way to connect with your community, build interest in new products, and help convert new leads to patients. Planning an event, however, is no small feat. If you and your staff are spending the time and energy, your efforts should be well-rewarded with new patient leads. The key to any successful […]
At AudiologyDesign, we’re passionate about the hearing industry because many of us have our own experiences with hearing loss. It’s why we love helping connect patients to hearing professionals. Our Marketing Manager, Amanda Rose, continues our #WhyWereHear series with a story about how working in the hearing industry made her more aware of her own […]
Have you ever received an onslaught of robocalls “attempting to reach you about your car’s extended warranty?” Similarly, email spam and marketing scams have become a pesky, unavoidable part of life on the internet. While you can typically just throw away and ignore spam, it can be a frustrating drain on your time. There’s nothing […]