Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.
Your practice is listed online in various platforms – search engines, directories, social media platforms and more. These online listings are important components of your digital footprint as they influence search engine rankings and the patient search journey. Accurate and complete listings let search engines know that your business is valid and trusted, leading to […]
Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to get search engines to crawl your website and to entice online users to find your business. The key to utilizing content marketing is by cultivating […]
Which social platforms your business should be on and why Social media networks are amazing in more ways than one. They’re the perfect platforms for networking, building brand awareness and driving traffic to your website, but it can sometimes be difficult to decide exactly which networks are right for your specific business.
Tips for Setting up Your Practice YouTube Channel Videos are the preferred medium for many different online search queries, so utilizing quality video content that is relevant to your target audience is important in expanding your online reach. YouTube is now one of the top five search engines in the world and it’s important your […]
The layout of your website’s homepage is an important factor in ensuring users stay on your site and find the desired information. A common design question that arises is whether scrolling on a website’s homepage is a beneficial design practice, or if it is better to keep all information at the top of the page […]
Today, Google announced another search algorithm update that favors mobile-friendly websites. According to Google, this will “increase the effect of the [mobile-friendly] ranking signal.” Our records indicate that your website is not up to date for these changes. We encourage you to contact our team to learn how you can take advantage of the mobile-friendly […]
Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to get search engines to crawl your website and to entice online users to find your business. The key to utilizing content marketing is by cultivating […]
Claiming your local business listings is a simple and effective tactic for boosting the visibility of your practice online. As a local specialist, it is important for prospective patients to be able to find your business wherever they may be searching. While having a website and general online presence is a great first step, claiming […]
Reading through a negative review of your practice is not a pleasant experience. While you may feel you are providing excellent patient service, not everyone will agree with how you run your practice or your approach as a specialist. It can be tempting to type up a rushed, defensive response for yourself and your practice, […]
Microsoft announced January 12 they are ending the support for Internet Explorer 9 and 10. Users of these browsers will be sent a “ping” asking them to upgrade their browsers to Internet Explorer 11 through what Microsoft is calling the “End of Life” patch. The “End of Life” patch means the older Internet Explorer versions […]