Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.
Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to get search engines to crawl your website and to entice online users to find your business. The key to utilizing content marketing is by cultivating […]
Claiming your local business listings is a simple and effective tactic for boosting the visibility of your practice online. As a local specialist, it is important for prospective patients to be able to find your business wherever they may be searching. While having a website and general online presence is a great first step, claiming […]
Reading through a negative review of your practice is not a pleasant experience. While you may feel you are providing excellent patient service, not everyone will agree with how you run your practice or your approach as a specialist. It can be tempting to type up a rushed, defensive response for yourself and your practice, […]
Microsoft announced January 12 they are ending the support for Internet Explorer 9 and 10. Users of these browsers will be sent a “ping” asking them to upgrade their browsers to Internet Explorer 11 through what Microsoft is calling the “End of Life” patch. The “End of Life” patch means the older Internet Explorer versions […]
When it comes to businesses competing for space on the first page of top search engines like Google and Bing, competition can be fierce. In order to make sure your practice is seen by your target audience, it is important to claim as much real estate as possible, especially if you are in a highly […]
When looking for a hearing specialist, people often turn to friends and family for recommendations before seeking a practice on their own. Word-of-mouth is an essential marketing tool for any practice, but it is important to establish a professional and recognizable brand to attract prospective patients.
So your online marketing is working and your website is bringing in calls from prospective patients; but what steps should you take to ensure they book an appointment or to increase patient appointments overall? The sales process has many important steps and closing the deal is one of them. It’s the part of the process […]
Low cost marketing tactics you can implement today. Managing your hearing practice can be a difficult task and the number one consideration for any business owner is money. However, you should never put marketing at the end of your priority list when you’re creating a budget; marketing activities and strategies are what will bring in […]
Everybody knows that Google is the number one search engine. However, you may not be aware that YouTube, the son of Google, ranks as a close second. In 2009, a Forrester study found that “pages with video are 53-times more likely to rank on the first page of Google search results.” This allows for almost […]
In a recent study, the firm of Price Waterhouse Coopers found 48 percent of Americans said they have read healthcare reviews. In this day and age, everyone is ready to share experiences online, whether good or bad. While we could spend all day discussing how to deal with less-than-stellar reviews, the best way to spread […]