Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.
Managing Your Practice Online During COVID-19 If your clinical schedule slowed or stopped during the onset of the global COVID-19 pandemic, you may be facing the challenge now of reopening your office to patients. After you’ve put precautions in place, the next hurdle is letting your patients know that you are open once again, offering […]
Digital Marketing in Turbulent Times and During the New Normal Join AudiologyDesign’s Partner and Vice President of Strategy, Paul Dybala, Ph.D., for a webinar about communicating with your patients during COVID-19 and beyond. SESSION 1: Thursday, April 23, 2:00 PM EST We’ll discuss how digital marketing needs to evolve in the current turbulent times to […]
At AudiologyDesign, the safety and well-being of our team members, partners and you — our valued clients — is our top priority. As we’re all navigating the changing environment, it is our mission at AudiologyDesign to do all we can to help you utilize your digital properties to effectively provide updates taking place at your practice. Your website and other digital properties are important tools that you can use to communicate to both your current and future patients and keep them informed on any action you are taking during this time.
Our goal is to ensure patients browsing your website are converting to a phone call, form submission or online appointment at the highest rate possible. To do so, AudiologyDesign websites are designed with part art and part science.
Reviews have become a new form of PR in the business world. It’s the new word of mouth. In fact, more than 80% of consumers read reviews prior to visiting a business or using a service, and 40% only pay attention to the reviews that were left in the past two weeks.
Google dominates the search market, with experts estimating that as much as 90% of all search traffic comes through Google’s search engine. With that level of consumer adoption, Google has become increasingly important for hearing clinics looking for exposure online. The search giant has many different tools, which can be confusing to try to navigate. […]
Cincinnati, Ohio, July 23, 2019 – Paul Dybala, Ph.D., former president of Healthy Hearing (healthyhearing.com), has joined AudiologyDesign, the hearing industry’s leading provider of digital marketing services, as a Partner and Vice President of Strategy. Dr. Dybala’s role will focus on maximizing quality patient leads to provide enhanced value to clients and partners.
Whether your clinic is moving down the street or across the state, we know there will be hundreds of things for you to take care of, like outfitting your new space and updating your address with vendors and state officials. Not to mention informing your patients that you’ve moved, and updating your marketing materials with […]
With 62 percent of adults age 50+ on the platform, Facebook has become an increasingly important marketing tool for successful hearing industry practices. But it’s no longer enough to just be present–you need to make a good impression on potential patients who are researching you.
Claiming your business with Google is an essential step to managing your online reputation, which helps prospective patients find your business and make informed decisions about where to go for their healthcare. It’s also one way to get your business information onto Google Maps, which is increasingly important for helping customers find you.