Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.
With 62 percent of adults age 50+ on the platform, Facebook has become an increasingly important marketing tool for successful hearing industry practices. But it’s no longer enough to just be present–you need to make a good impression on potential patients who are researching you.
Claiming your business with Google is an essential step to managing your online reputation, which helps prospective patients find your business and make informed decisions about where to go for their healthcare. It’s also one way to get your business information onto Google Maps, which is increasingly important for helping customers find you.
Capturing leads on Google search should be an important piece of your marketing strategy. Increasingly, potential patients are turning to Google search to research hearing loss and find a local provider to meet their needs. But who has time to run Google Ads campaigns and manage a business? Agencies like AudiologyDesign can help manage your […]
For 20 years, AudiologyDesign has been helping the hearing healthcare community grow patient leads online through digital marketing. We specialize in Search Engine Optimization (SEO) and content to get YOUR site listed on the top of search results!
Announced in October 2018, Google is officially ending support for its social network Google+. Google has stated that it is ending support due to security concerns.
As Facebook has grown over the years into a rich platform for marketers and clinics to advertise and promote their services, it has segmented into three separate pathways for promotion. So what is the difference between the three pathways: regular posts, boosted posts, and Facebook ads?
We recently welcomed Amanda Rose to AudiologyDesign as our Sales & Marketing Specialist. Amanda is passionate about helping others and has several years of experience in digital marketing consulting and account management within the hearing industry. When she’s not focusing on digital marketing strategies, you can find Amanda at a local music venue or on […]
For you and your practice, a valuable part of your brand is your domain name. (AudiologyDesign’s domain name is audiologydesign.com, for example.) It’s how your clients find you online and changes to that domain name can cause big headaches and might mean lost patients. Unfortunately, there are scammers who are banking on the fact that […]
A Convenient Response You Can Adapt and Use Now As you’ve heard from us before, interacting with patients who review you negatively online can have a very positive impact. In fact, polls show that 95 percent of unhappy consumers will return if you respond to their review. But how should you respond?
What is geo-fencing? Geo-fencing is a digital marketing strategy that involves location-based mobile advertising. Businesses can draw a digital “fence” around a specific location, and as users pass through the fence, they are flagged by the GPS and can be served advertisements tailored to them across the web and through mobile apps.