The AudiologyDesign Blog

Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.

Facebook 101: Navigating Posts, Boosted Posts & Facebook Ads

As Facebook has grown over the years into a rich platform for marketers and clinics to advertise and promote their services, it has segmented into three separate  pathways for promotion. So what is the difference between the three pathways: regular posts, boosted posts, and Facebook ads?

Introducing Amanda Rose, Sales & Marketing Specialist

We recently welcomed Amanda Rose to AudiologyDesign as our Sales & Marketing Specialist. Amanda is passionate about helping others and has several years of experience in digital marketing consulting and account management within the hearing industry. When she’s not focusing on digital marketing strategies, you can find Amanda at a local music venue or on […]

How to Spot a Domain Registration Scam

For you and your practice, a valuable part of your brand is your domain name. (AudiologyDesign’s domain name is audiologydesign.com, for example.) It’s how your clients find you online and changes to that domain name can cause big headaches and might mean lost patients. Unfortunately, there are scammers who are banking on the fact that […]

Responding to Negative Reviews Online

A Convenient Response You Can Adapt and Use Now As you’ve heard from us before, interacting with patients who review you negatively online can have a very positive impact. In fact, polls show that 95 percent of unhappy consumers will return if you respond to their review. But how should you respond?

Geo-Fencing in Advertising: What is it and what are the pros and cons?

What is geo-fencing? Geo-fencing is a digital marketing strategy that involves location-based mobile advertising. Businesses can draw a digital “fence” around a specific location, and as users pass through the fence, they are flagged by the GPS and can be served advertisements tailored to them across the web and through mobile apps.

Duplicate Blog Posts Won’t Help Your SEO

Be Sure That if You’re Paying for Content, It’s Unique Search Engine Optimization (SEO) is an important digital marketing strategy to help potential patients discover your business online. Creating initial static content on your website isn’t where content creation stops. We encourage you to use unique posts for your blog on a regular basis to […]

Do you have a Healthy Content Marketing Strategy?

A quick guide to creating content for your website in 2018 Content is an incredibly powerful marketing tool for your practice and brand, but great content takes time and effort. It means careful research on a particular topic, drafting your thoughts and ensuring it is optimized properly for the web.