Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.
Online reviews greatly influence a patient’s decision-making process. When determining who to trust with their healthcare, a lack of reviews could be the deciding factor between you and a competitor. In this blog post, we will explore why online reputation matters for hearing healthcare professionals and how to attract more patients with online reviews.
How do you find products and services in your area? Whether you’re looking for a place to eat, get your car fixed or stock up on pet supplies, you’ll most likely begin your research online. In fact, a recent Hubspot study showed that 97% of people learn more about local businesses online than anywhere else.
Cincinnati, Ohio (April 17, 2023) – AudiologyDesign, the hearing healthcare industry’s leading digital marketing provider, now offers Local Listings Management as an independent service. Previously only available to premium subscribers, clinics can now opt-in to Local Listing Management as an “a la carte” option to enhance their digital marketing strategy. The service also offers more […]
A robust digital marketing strategy is essential for any business, and hearing practices are no exception. SEO is an invaluable component of digital marketing because it attracts relevant traffic to your website, increases your online visibility and gives you a competitive edge within your local market.
The world of PPC advertising can feel complex and overwhelming. With so many options to choose from – plus constant changes to digital platforms and algorithms – it can be difficult to understand the strategy behind a successful ad campaign.
Hosting an event is a fantastic way to attract new patients and build stronger relationships with your existing base. The key to any successful event is, of course, getting people to show up! In this post, we’ll cover the benefits of in-office events and how you can use digital marketing tactics to garner more in-person […]
A new year means new goals and, ideally, new patient leads! Growing leads requires an enhanced digital strategy, but choosing the right initiatives to pursue can be overwhelming. Digital marketing is a fast-paced industry, and there are a variety of options for reaching new patients.
The year is winding down, which means it’s time to roll out your holiday marketing strategy! The holidays are a wonderful time to get creative with your marketing initiatives, connect more personally with patients and capture more leads before the end of the year. In this post, we share six ways to channel some holiday […]
Making decisions about healthcare can be an emotional process for patients. The complicated web of information online often leaves patients unsure about what is relevant to their needs. Add in the confusing policies, paperwork and processes sometimes associated with healthcare, and patients might already feel overwhelmed before they make it to a provider’s office.
On August 16, 2022, the FDA announced a ruling aimed at making hearing aids more accessible for people with self-perceived mild-to-moderate hearing loss. The move allows consumers to purchase over-the-counter (OTC) hearing aids in drugstores or online directly without an exam or prescription from a hearing professional.