Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.
The terms “traditional marketing” and “digital marketing” are thrown around a lot in marketing conversations these days. Many agencies tend to be exclusive to servicing one form or the other and oftentimes this results in competition between the two and disparate marketing efforts that aren’t cohesive. This can often be a challenge for hearing industry […]
Generally, drip marketing campaigns revolve around the concept of multiple automated touchpoints that are sent to audience members on a scheduled basis and follow-ups are dependent on specific triggering events. These campaigns can be executed in many ways, but some of the most common forms are through automated Drip Email and Drip SMS (text) efforts.
Including accessibility features in your website is important so that all users have easy access to the information you are providing. Technically, the regulatory standards for ADA compliance regarding websites have not been clearly defined in law at this point in time. However, there are measures that we take to ensure users with certain impairments are […]
Are you confident that your digital marketing activities are converting to new patients as often as they should? It’s important to give your digital marketing a checkup frequently as the digital landscape changes rapidly. Here are seven digital marketing best practices in 2021 that you want to ensure you are following:
AudiologyDesign Can Analyze These 3 Tactics on Your Site For Free You may already know that Google uses your public website content to rank your website in search, but did you know that they also look to external signals and behind-the-scenes code to inform your search engine positioning?
According to a recent GetApp survey, 70% of consumers prefer online scheduling for setting appointments. And it’s not hard to imagine why — consumers are becoming increasingly reliant on the internet to meet all of their daily needs. With a few clicks you can order groceries, catch up on local news and book your next […]
Managing Your Practice Online During COVID-19 If your clinical schedule slowed or stopped during the onset of the global COVID-19 pandemic, you may be facing the challenge now of reopening your office to patients. After you’ve put precautions in place, the next hurdle is letting your patients know that you are open once again, offering […]
Digital Marketing in Turbulent Times and During the New Normal Join AudiologyDesign’s Partner and Vice President of Strategy, Paul Dybala, Ph.D., for a webinar about communicating with your patients during COVID-19 and beyond. SESSION 1: Thursday, April 23, 2:00 PM EST We’ll discuss how digital marketing needs to evolve in the current turbulent times to […]
At AudiologyDesign, the safety and well-being of our team members, partners and you — our valued clients — is our top priority. As we’re all navigating the changing environment, it is our mission at AudiologyDesign to do all we can to help you utilize your digital properties to effectively provide updates taking place at your practice. Your website and other digital properties are important tools that you can use to communicate to both your current and future patients and keep them informed on any action you are taking during this time.
Our goal is to ensure patients browsing your website are converting to a phone call, form submission or online appointment at the highest rate possible. To do so, AudiologyDesign websites are designed with part art and part science.