Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.
Pay-per-click (PPC) ads are a huge component of digital marketing. With Google dominating over 90% of the search engine market, it’s no surprise Google Ads is one of the most popular PPC platforms. Its popularity, however, should not be confused with simplicity: Without the right expertise, Google Ads can be a challenging world to navigate.
At AudiologyDesign, hearing loss awareness isn’t just a part of the job, it’s personal. We’re passionate about connecting people to practices because we’re driven by our own experiences. That’s #WhyWereHear. Our Product Management Director, Rachael Edens, learned the positive impact of great hearing care through her niece’s journey:
It’s no secret that social media posts are key to getting more eyes on your practice. While you already know you should be posting regularly, you might be wondering what kinds of posts you should create. The truth is, all content (from videos to infographics to articles) serves a purpose and can benefit your marketing […]
You’ve heard the conventional wisdom, “all great relationships are built on trust.” This is just as true for hearing aid practitioners and their current and prospective patients. But how can practitioners build trust and establish authority? While you already possess the knowledge and expertise necessary to do so, communicating your value and proving yourself to […]
Online appointment scheduling is a software integration built into digital properties that allows for patients to book appointments through a practice’s website or landing pages instead of by phone or in person. Studies have shown that 70% of users prefer online scheduling availability when booking healthcare appointments. This means that it’s crucial for your hearing […]
The terms “traditional marketing” and “digital marketing” are thrown around a lot in marketing conversations these days. Many agencies tend to be exclusive to servicing one form or the other and oftentimes this results in competition between the two and disparate marketing efforts that aren’t cohesive. This can often be a challenge for hearing industry […]
Generally, drip marketing campaigns revolve around the concept of multiple automated touchpoints that are sent to audience members on a scheduled basis and follow-ups are dependent on specific triggering events. These campaigns can be executed in many ways, but some of the most common forms are through automated Drip Email and Drip SMS (text) efforts.
Including accessibility features in your website is important so that all users have easy access to the information you are providing. Technically, the regulatory standards for ADA compliance regarding websites have not been clearly defined in law at this point in time. However, there are measures that we take to ensure users with certain impairments are […]
Are you confident that your digital marketing activities are converting to new patients as often as they should? It’s important to give your digital marketing a checkup frequently as the digital landscape changes rapidly. Here are seven digital marketing best practices in 2021 that you want to ensure you are following:
AudiologyDesign Can Analyze These 3 Tactics on Your Site For Free You may already know that Google uses your public website content to rank your website in search, but did you know that they also look to external signals and behind-the-scenes code to inform your search engine positioning?