Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.
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A quick guide to creating content for your website in 2018 Content is an incredibly powerful marketing tool for your practice and brand, but great content takes time and effort. It means careful research on a particular topic, drafting your thoughts and ensuring it is optimized properly for the web.
Consumer decision making has changed. Online reviews have become increasingly important for all consumer-facing companies, expanding from traditionally reviewed businesses like restaurants and movie theaters to include healthcare practices like yours. Do you know what consumers are saying about you? Find out by clicking the link below to check your review scores online and download […]
Save some trees this Earth Day (and every day) by utilizing your most important digital asset – your website! Keep practice resources on your website in a downloadable .pdf format. Some ideas: Newsletters Brochures, Educational Pamphlets or Guides Patient Forms Events and Promotions AudiologyDesign clients: Have assets you’d like to upload? Submit a ticket here.
The way your website looks is an important tool for branding your practice and promoting your clinic to potential patients. But did you know that our website designs go much deeper than the surface impression?
Your practice is listed online in various platforms – search engines, directories, social media platforms and more. These online listings are important components of your digital footprint as they influence search engine rankings and the patient search journey. Accurate and complete listings let search engines know that your business is valid and trusted, leading to […]
Your online marketing strategy needs to be more tactical and creative than ever in order to stand out in the competitive online world. Content marketing is a great way to get search engines to crawl your website and to entice online users to find your business. The key to utilizing content marketing is by cultivating […]
Which social platforms your business should be on and why Social media networks are amazing in more ways than one. They’re the perfect platforms for networking, building brand awareness and driving traffic to your website, but it can sometimes be difficult to decide exactly which networks are right for your specific business.
Tips for Setting up Your Practice YouTube Channel Videos are the preferred medium for many different online search queries, so utilizing quality video content that is relevant to your target audience is important in expanding your online reach. YouTube is now one of the top five search engines in the world and it’s important your […]
The layout of your website’s homepage is an important factor in ensuring users stay on your site and find the desired information. A common design question that arises is whether scrolling on a website’s homepage is a beneficial design practice, or if it is better to keep all information at the top of the page […]