Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.
When looking for a hearing specialist, people often turn to friends and family for recommendations before seeking a practice on their own. Word-of-mouth is an essential marketing tool for any practice, but it is important to establish a professional and recognizable brand to attract prospective patients.
So your online marketing is working and your website is bringing in calls from prospective patients; but what steps should you take to ensure they book an appointment or to increase patient appointments overall? The sales process has many important steps and closing the deal is one of them. It’s the part of the process […]
Low cost marketing tactics you can implement today. Managing your hearing practice can be a difficult task and the number one consideration for any business owner is money. However, you should never put marketing at the end of your priority list when you’re creating a budget; marketing activities and strategies are what will bring in […]
Everybody knows that Google is the number one search engine. However, you may not be aware that YouTube, the son of Google, ranks as a close second. In 2009, a Forrester study found that “pages with video are 53-times more likely to rank on the first page of Google search results.” This allows for almost […]
In a recent study, the firm of Price Waterhouse Coopers found 48 percent of Americans said they have read healthcare reviews. In this day and age, everyone is ready to share experiences online, whether good or bad. While we could spend all day discussing how to deal with less-than-stellar reviews, the best way to spread […]
SEO is a term thrown around in the world of internet marketing that many still seem to have trouble wrapping their heads around. In many ways it has been unethically touted as some “magic bullet’ business in a box method while simultaneously being portrayed as some mystical power that only those with privileged knowledge can […]
As each day passes more people are using their tablets and smart phones to browse the web. As a result of this it has become even more important to ensure that your website works as efficiently as possible across multiple platforms. Responsive design has become a staple in modern design in the last two years and […]
You may have heard the words responsive web design (RWD), but you are not alone if you don’t really know what that means. What does it mean to be ‘responsive’? Simply put, Responsive design means laying out and coding a website across multiple devices, i.e. desktop, iPhone, iPad, etc. for design that provides a smooth […]
Back in the day, if you wanted to get your website ranking highly in search engines all you had to do was cram the pages of your site with as many “relevant” keywords as possible. I’m sure many of you who are reading this still assume that this form of “SEO” still holds weight today […]
It has been a few weeks since Google released its latest round of updates to its ranking algorithms and I felt it necessary to explain what these updates are and how they affect your website. While many clients try to steer clear of the technical jargon that is associated with search engine optimization it is […]