Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.
Reviews have become a new form of PR in the business world. It’s the new word of mouth. In fact, more than 80% of consumers read reviews prior to visiting a business or using a service, and 40% only pay attention to the reviews that were left in the past two weeks.
Google dominates the search market, with experts estimating that as much as 90% of all search traffic comes through Google’s search engine. With that level of consumer adoption, Google has become increasingly important for hearing clinics looking for exposure online. The search giant has many different tools, which can be confusing to try to navigate. […]
Cincinnati, Ohio, July 23, 2019 – Paul Dybala, Ph.D., former president of Healthy Hearing (healthyhearing.com), has joined AudiologyDesign, the hearing industry’s leading provider of digital marketing services, as a Partner and Vice President of Strategy. Dr. Dybala’s role will focus on maximizing quality patient leads to provide enhanced value to clients and partners.
Whether your clinic is moving down the street or across the state, we know there will be hundreds of things for you to take care of, like outfitting your new space and updating your address with vendors and state officials. Not to mention informing your patients that you’ve moved, and updating your marketing materials with […]
With 62 percent of adults age 50+ on the platform, Facebook has become an increasingly important marketing tool for successful hearing industry practices. But it’s no longer enough to just be present–you need to make a good impression on potential patients who are researching you.
Claiming your business with Google is an essential step to managing your online reputation, which helps prospective patients find your business and make informed decisions about where to go for their healthcare. It’s also one way to get your business information onto Google Maps, which is increasingly important for helping customers find you.
Capturing leads on Google search should be an important piece of your marketing strategy. Increasingly, potential patients are turning to Google search to research hearing loss and find a local provider to meet their needs. But who has time to run Google Ads campaigns and manage a business? Agencies like AudiologyDesign can help manage your […]
For 20 years, AudiologyDesign has been helping the hearing healthcare community grow patient leads online through digital marketing. We specialize in Search Engine Optimization (SEO) and content to get YOUR site listed on the top of search results!
Announced in October 2018, Google is officially ending support for its social network Google+. Google has stated that it is ending support due to security concerns.
As Facebook has grown over the years into a rich platform for marketers and clinics to advertise and promote their services, it has segmented into three separate pathways for promotion. So what is the difference between the three pathways: regular posts, boosted posts, and Facebook ads?