Explore our extensive collection of articles sharing tips, best practices and expert advice for reaching your marketing goals.
Making decisions about healthcare can be an emotional process for patients. The complicated web of information online often leaves patients unsure about what is relevant to their needs. Add in the confusing policies, paperwork and processes sometimes associated with healthcare, and patients might already feel overwhelmed before they make it to a provider’s office.
On August 16, 2022, the FDA announced a ruling aimed at making hearing aids more accessible for people with self-perceived mild-to-moderate hearing loss. The move allows consumers to purchase over-the-counter (OTC) hearing aids in drugstores or online directly without an exam or prescription from a hearing professional.
As a hearing healthcare professional, your primary goal is to help people. To help others effectively, you need to deliver a high-quality patient experience that builds trust in your practice and fosters a strong patient-provider relationship. This is equally important within your digital spaces as it is in person.
The internet has transformed the way people connect with healthcare providers. Despite the growing digital landscape, inbound phone calls still play a major role in the patient journey. According to a study by Sequence, 88% of healthcare appointments are still booked over the phone.
Online reviews are an essential piece of digital marketing strategy. With more and more people using the internet to research businesses, “word-of-mouth” marketing has evolved to focus on reviews and search engine optimization (SEO), especially on Google.
Since launching in 2000, Google Ads has evolved into a powerful marketing tool used by advertisers across many industries. With roughly 1.75 million hearing-related searches conducted monthly, Google search ads are a great way for hearing professionals to connect with potential patients searching for care. Now, Google is making one of the biggest changes to […]
These days, patients of all ages are turning to social media for healthcare information and to share their experiences. As a result, popular social platforms have become valuable tools for healthcare professionals, including those in the hearing industry. However, the more people that share content, the harder it is to cut through the noise and […]
Paid advertising is a major aspect of digital marketing strategy, especially within the hearing industry. There are roughly 1.75 million hearing-related searches conducted monthly, and 73% of consumers turn to search engines to research healthcare and treatment. If you’re looking to boost your practice’s visibility and reach patients searching for your services, Google Search Ads […]
At AudiologyDesign, we’re passionate about the hearing industry because many of us have our own experiences with hearing loss. It’s why we love helping connect patients to hearing professionals. Our Director of Business Development, Meghan Pendley, continues our #WhyWereHear series by sharing her appreciation for hearing loss awareness after 10 years in the industry:
The end of the year is a great time for reflection. When it comes to your practice’s marketing goals, taking stock of what worked and what didn’t throughout the previous year can be helpful as you start to plan your strategy for 2022.